Advertising: The Sheep, The Shepherd and an Internet Marketing Fleece-Job

The Sheep, The Shepherd and an Internet Marketing Fleece-Job

Written by Mark Senden

You have a site that's just returning on investment; nothing more or perhaps a lot less. You believe in professional services as they're repparttar

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time and resources for private research or independent consult.

Perhaps its Internet promotion and advertising this time round and your parting with $1000's a month for ho hum returns on your Web site investment.

BANNERS BABY!! Your net marketing agent says over and over... "We're going to expand repparttar 100700 banner campaign." When this advice hits your desk, another $500 a month gets released to repparttar 100701 professional coffers.

Next week, how are those sales stats going?

Some Internet promotion 'professional' may be fleecing you $1000's a month in worthless banner advertising. Fortunately for you, this expenditure imbalance is exposed with repparttar 100702 help of a text log on your Web site's server, raw website statistics. GOLD BABY!!

I recently submitted a proposal to a new client for, you guessed it, website promotion and advertising. The first request to repparttar 100703 client was for their website stat logs, secondly their tentative figures on banner and other forms of advertising on repparttar 100704 Internet.

Web site stat logs are black gold. Each hit to your site is recorded by repparttar 100705 Web server in a text file. Much information about those individual hits is recorded too; among that array are all your hit 'Referrers'. A referrer is repparttar 100706 site page from which a link was used to land on one of your Web site pages.

For my new client, I found a big, fat gold nugget worth $4477.05 in these web stats. The client's banner campaign was restricted to one site, one domain, one referrer. There was no evidence of an acceptable conversion to sales by visitors from this site. Unique visits from these banners also generated .004% of total traffic.

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Written by Omair Aasim

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