Pillar 1) Online Marketing has been in existence since around 1994, when first wave of mainstream companies jumped onto web displaying their rudimentary html pages containing product information. Still today, some companies do little more than place their information on Internet using a pleasing layout; in hopes that someone will stumble upon their site and buy product. Many companies have not yet reached pillar one. According to Yankee Group, only 31% of small business and 51% of medium-sized businesses in United States have a website.

Pillar 2) Online Ordering is process of allowing a customer to submit order information through a company website. Online Ordering is quite easy to set up through an online web-form created in static html. When customer clicks on "submit", information is forwarded to a company email address. Customer follow-up and billing occurs offline through traditional business channels. Many tourism companies are at this level, receiving a request forma and even a credit card number. They think that they are now in online business. However, all of information has to be processed by vendor. In reality, this is another form of fax ordering.

Pillar 3) Online Selling takes Online Ordering process one step further whereby customer's transaction is actually conducted online. For ease of customer, credit card information is recorded and through traditional business channels, company provides goods or services to customer. Credit card information is authenticated directly online and customers are supplied with proof of payment. The vendor receives payment direct to its Merchant Bank.

The third pillar is a stage most companies cannot seem to master. It requires sophisticated database-driven websites, intensive strategic planning, a large programming and insurance budget, and a bank that allows online credit card merchant accounts.

This is where www.TravellersMall.com and its services becomes enabler. We provide all of this capability without individual problems that vendor would encounter, at a very low cost.

We decided to take a look at recent reports on Internet retail sales just to see if Net stock gloom was blunting steady expansion of online commerce. We found some softening in rate of growth, but we certainly didn't find any contraction in consumer behavior. The shrinking effect right now seems limited to number of dot coms rather then number of consumers. In fact, if you subtract bizarrely heightened expectations for Internet, its growth is coming along just fine. By any standards other than Net-boom mentality, Internet expansion continues to be fairly spectacular.

Net buyers hit ten quarters of continuous buying

Greenfield Online reported that for 10 consecutive quarters, 60 percent of U.S. Online consumers have made at least one purchase on Web within a 90-day period. And 28 percent of these shoppers have clicked on Internet ads while shopping. Not surprisingly, those with an annual income of $50,000 and above are more likely to purchase goods (81 percent) than those whose income is below $50,000 (64 percent). Women on Net buy at a slightly higher rate (74 percent) than men (71 percent). The top categories of goods continues to be books and CDs, followed by clothing, toys and computer software.

Rich buyers seek service basics online