Before you register another domain name, here are a few things you should know that will save you some time and money:- what your domain name should REALLY say - how to find a great name that will get you noticed - where to register a domain name for about
price of a pizza
For starters, don’t think of your domain name as simply a title for your business or web site. You should think of it as a headline - something that appeals directly to wants, needs, and desires of your target market.
It probably doesn't hurt to use "your" name (BobsPlumbing.com). But, you really should be thinking about a name from perspective of your clients and prospects. I hate to tell you, but they don’t care about your name (or you, for that matter). People want benefits and solutions, and you should be telling your prospects what benefit they will receive by doing business with you - in a great domain name.
Despite what you might think, all good ones are not taken. Granted, generic one-word names (i.e. business.com, computers.com) are not available or are very expensive if for sale - but that’s OK. There are alternatives, and good ones.
Step 1: Brainstorm some ideas. Make a list of keywords related to your business. Include some powerful, emotion-stirring adjectives, or at least words that might pique one’s curiosity. Put them together in two or three word combinations. Get creative.
Step 2: Go to http://www.namebargain.com, where you can search up to 30 names at once for free - a HUGE time saver. I’ve had good experiences with them. You can register names through them for $9.99 (unfortunately, they've got a ten name minimum for first purchase.) Also, try http://www.whois.net where you can look for hidden gems among millions of recently deleted domain names (names that were once registered and are now available). You can also search by entering multiple keywords, and combinations of these words are automatically checked. Nifty.
If you’re really serious about finding good domain names, visit http://www.softnik.com. They offer a wonderful program called Domain Name Analyzer which can help you quickly and easily locate a great name. It belongs in toolbox of any online professional - and it’s free.
Step 3: When you find something you like, before you take plunge, ask a few people what they think. Get an objective opinion from someone who could be your customer. How does it sound if you say it out loud? If you advertise on radio, you better make sure it's clear.
Remember: this isn’t 1994 - you can only be so choosey when it comes to selecting names. The one you really have your heart on may be taken. If it is, but doesn’t appear to be in use, contact owner and ask if it’s available. Detailed name and contact information can usually be found by doing a search at http://www.betterwhois.com.
