The Secrets to a Great Domain Name in 5 Easy Steps

Written by Joe Chapuis


Before you register another domain name, here are a few things you should know that will save you some time and money:

- what your domain name should REALLY say - how to find a great name that will get you noticed - where to register a domain name for aboutrepparttar price of a pizza

For starters, donít think of your domain name as simply a title for your business or web site. You should think of it as a headline - something that appeals directly torepparttar 108326 wants, needs, and desires of your target market.

It probably doesn't hurt to use "your" name (BobsPlumbing.com). But, you really should be thinking about a name fromrepparttar 108327 perspective of your clients and prospects. I hate to tell you, but they donít care about your name (or you, for that matter). People want benefits and solutions, and you should be telling your prospects what benefit they will receive by doing business with you - in a great domain name.

Despite what you might think, allrepparttar 108328 good ones are not taken. Granted, generic one-word names (i.e. business.com, computers.com) are not available or are very expensive if for sale - but thatís OK. There are alternatives, and good ones.

Step 1: Brainstorm some ideas. Make a list of keywords related to your business. Include some powerful, emotion-stirring adjectives, or at least words that might pique oneís curiosity. Put them together in two or three word combinations. Get creative.

Step 2: Go to http://www.namebargain.com, where you can search up to 30 names at once for free - a HUGE time saver. Iíve had good experiences with them. You can register names through them for $9.99 (unfortunately, they've got a ten name minimum forrepparttar 108329 first purchase.) Also, try http://www.whois.net where you can look for hidden gems amongrepparttar 108330 millions of recently deleted domain names (names that were once registered and are now available). You can also search by entering multiple keywords, and combinations of these words are automatically checked. Nifty.

If youíre really serious about finding good domain names, visit http://www.softnik.com. They offer a wonderful program called Domain Name Analyzer which can help you quickly and easily locate a great name. It belongs inrepparttar 108331 toolbox of any online professional - and itís free.

Step 3: When you find something you like, before you takerepparttar 108332 plunge, ask a few people what they think. Get an objective opinion from someone who could be your customer. How does it sound if you say it out loud? If you advertise onrepparttar 108333 radio, you better make sure it's clear.

Remember: this isnít 1994 - you can only be so choosey when it comes to selecting names. The one you really have your heart on may be taken. If it is, but doesnít appear to be in use, contactrepparttar 108334 owner and ask if itís available. Detailed name and contact information can usually be found by doing a search at http://www.betterwhois.com.

Public Domain

Written by Kevin Sullivan


As a worker inrepparttar domain industry, I was surprised byrepparttar 108325 difference between this year and last inrepparttar 108326 Super Bowl. No, I didn't necessarily care aboutrepparttar 108327 teams involved, but I am an avid watcher ofrepparttar 108328 commercials every year, and took note ofrepparttar 108329 fact that it seemed about half ofrepparttar 108330 ads one year ago were for .com companies. This year, there were very few by comparisonÖ Traffic. The Internet game is all about traffic. It's a simple equation- visitors = $$. Whether they are buying your products or driving up your ad revenues, visitors to your website arerepparttar 108331 key to your success. There are, of course, many ways to increase traffic to your site. It would appear, though, that spending more than a million bucks on a 30-second commercial is not a cost-effective method, as many of those companies inrepparttar 108332 2000 Super Bowl discovered. One method that is cost-effective is not effectively utilized by many webmasters. Most webmasters I know have just one domain name for their site. As a simple rule, though,repparttar 108333 more ways there are to find you,repparttar 108334 more you will be found. Your company name, obviously, is a great place to start. I, like many other contemporary websurfers, am a "web-guesser". If I'm looking for The Widget Company, Inc., I'll type in "widgetcompany.com" and get their website more often than not. Ifrepparttar 108335 webmaster for The Widget Company is smart, though, he'll also have "thewidgetcompany.com", "widgetcompanyinc.com" and "thewidgetcompanyinc.com" pointing torepparttar 108336 same site. Real-life example- Coca-Cola. Their official website is coke.com. They also own, however, cocacola.com, coca-cola.com, coca-colacompany.com and thecoca-colacompany.com, along with a whole host of others. One offshoot ofrepparttar 108337 company name is variants. Have you ever lamentedrepparttar 108338 state of

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