The Secrets to Success Discovered Through Self-PromotionIt amazed me to discover that over 87 percent of people I surveyed felt extremely uncomfortable with concept of self-promotion. Many of these same people hold themselves back from too many missed opportunities to become successful because of it.
Where did fear of self-promotion come from? Many learned opposite from their parents as they were growing up. They where taught to believe that it was not polite to talk about themselves; if they do, it will come across as pushy, rude or they will appear to have a big ego.
Some parents may have taught that, and also said, "Go out in world on your own and be successful." This combo-belief goes against grain of all sales and marketing success!
How can you be successful if you don't tell others what you do and how you can help them? You can't! If you don't self-promotion, you are holding yourself back from too many missed opportunities and success that you truly deserve!
Undeniably, there is unethical self-promotion. We've all witnessed it, and maybe even lost business to it. But unethical or ineffective self-promotion is not what we're discussing.