A lot of advertising and mailings promise to reveal secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell readers that they have a special access to Google or that they have cracked algorithm how Google ranks websites.

Secrets are always exciting!

People are attracted easily by secrets. There is something special with them. Cracking secrets of Google algorithm seems to be a mystery like finding Holy Grail. It is Holy Grail of internet community indeed! No wonder that a lot of e-books are offered that promise to find grail that leads to a ranking among top ten at Google search engine!

Why do merchants sell knowledge about a secret?

Have you ever asked yourself why these Gurus and authors sell secret how to get ranked on top for a few dozens of dollars? Why do these people not keep and exploit secret for themselves? They could become incredibly rich be keeping silent, because there is no advantage, if everybody knows and uses same secret.

Or is it similar with systems that promise high winnings in lotteries or Roulette? Some people make also a lot of money by selling such systems. If their systems were waterproof, they would monopolize and exploit it and not sell books about it.

Otherwise: Firms usually protect their secrets about their produces with patents and licenses. They only sell right to use their patents for a fortune, not for dozens of dollars.

Selling secret as good business

Selling secret methods to success and wealth is a business of it’s own. There is a lot of literature about how people can find their way to a lucky and wealthy life. Thousands and thousands of people try to get rich in online business. They are eager to learn how it works and how they can expose their websites in best way. And a lot of skills are needed, indeed, to move a website to top. It’s obvious that all these tips and tricks – enwrapped in mysteries of secrets – sell themselves.

Do you wonder why your site does not receive traffic you believe it deserves? The only people visiting your website are current customers. Where are new customers web designer promised you? One of most overlooked steps in creation of a website is Search Engine Optimization (SEO). We like to think that search engines will crawl our website and shazaam, like magic, we appear at top of results for our keywords. Unfortunately, it rarely works that way. We need to build relationships or “links” to our sites. While this can be a daunting endeavor, it can be very rewarding.

We are going to look at link building theory and practice. How do you let world, more accurately web, know you are open for business? Where do you begin building links? What about link building software? What are directories? Who are your top competitors? Who links to them? How do you ask for a link? Do you want reciprocal links? How many links do you need? These are questions all website owners and link builders need to answer.

Search engines look at links as votes. The more links your website has, more votes it has to be number 1, or “authority” on your subject matter. Not all links are created equal. Links from more popular websites are weighted heavier then links from less popular sites. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The link text will help you rank better for your keywords. If possible get into major directories. Avoid FFA's or "Free For All" link farms.

How do you let world know you are open for business?

PR or public relations. The way most link builders will approach this is to create a press release that is disseminated to right people. How do we know we reach right people? In a recent talk with Eric Ward, father of link building, I learned that most of press release web services allow a person to subscribe to items that interest them. If a person runs a widget website and is interested in widgets, they will receive any press release that is related to widgets. Often, they may list new widget information on their own website. That's an easy link. The press release itself is another link. Yes, it may cost a bit of money to draft and service may not be free, but you have built several links with a simple press release.

Link Building Software

Link building software automates task of collecting relevant sites and their contact information, based on keywords. Many of available software packages include an automatic contact manager that allows you to contact sites with very little effort. It is generally excepted that you should not use automatic contact features. Instead use software to identify sites and contact them manually. Many webmasters feel automated emails to be spam and will reject, with prejudice, any site that asks for a link using them. Software should be used in addition to other link building strategies.

The directories