The secret to creating a great reputation for your online business is so obvious that many webmasters overlook it. I’m going to tell you
secret and then I’ll show you some ways to put secret into action.But, first, what exactly is “reputation?”
Reputation is one’s character as viewed by community at large. Just think of reputation as being an opinion about a person, or a business, that is held by general public.
Naturally, aim of a webmaster is to create and build a good reputation. After all, if you and your business have a good reputation then it means that people trust you. And, if people trust you they will be more eager to buy whatever it is you are selling. They will also be enthusiastic when telling others about your product or service.
The secret to creating a great reputation is simple. In order to build a great reputation you must go out there and tell others what a great reputation you have. Yes. Shout it out loud! Tell everyone you meet what a wonderful reputation you have in __________ industry. (You fill in blank.)
I know. It sounds a bit ridiculous when you first hear it. But stop and think about it. How often do you hear people on street say something like “Dr. Jones has a fine reputation.” Well, where do you suppose people who are saying these things got idea that Dr. Jones’ reputation is so grand? From Dr. Jones, of course. Or, from Dr. Jones’ television ads. Or, from Dr. Jones’ brochures.
Webmasters, like other business owners, must be confident. If you don’t have enough confidence to tell others about how great your product or service is then why should anyone else talk about it?
So, let’s assume that you have confidence and touch of arrogance you need to begin building your “great reputation.” How do you get word out to online community?
Well, ideas are endless but basically you just need to advertise how great you are. Advertise it any way you can. Keep it simple. For example, you could say something like “Visit seemygreatwebsite.com. Our reputation is one of best in web design industry.”
