The Secret To Creating A Great Reputation For Your Online BusinessWritten by Alex Parker
The secret to creating a great reputation for your online business is so obvious that many webmasters overlook it. I’m going to tell you secret and then I’ll show you some ways to put secret into action.But, first, what exactly is “reputation?” Reputation is one’s character as viewed by community at large. Just think of reputation as being an opinion about a person, or a business, that is held by general public. Naturally, aim of a webmaster is to create and build a good reputation. After all, if you and your business have a good reputation then it means that people trust you. And, if people trust you they will be more eager to buy whatever it is you are selling. They will also be enthusiastic when telling others about your product or service. The secret to creating a great reputation is simple. In order to build a great reputation you must go out there and tell others what a great reputation you have. Yes. Shout it out loud! Tell everyone you meet what a wonderful reputation you have in __________ industry. (You fill in blank.) I know. It sounds a bit ridiculous when you first hear it. But stop and think about it. How often do you hear people on street say something like “Dr. Jones has a fine reputation.” Well, where do you suppose people who are saying these things got idea that Dr. Jones’ reputation is so grand? From Dr. Jones, of course. Or, from Dr. Jones’ television ads. Or, from Dr. Jones’ brochures. Webmasters, like other business owners, must be confident. If you don’t have enough confidence to tell others about how great your product or service is then why should anyone else talk about it? So, let’s assume that you have confidence and touch of arrogance you need to begin building your “great reputation.” How do you get word out to online community? Well, ideas are endless but basically you just need to advertise how great you are. Advertise it any way you can. Keep it simple. For example, you could say something like “Visit seemygreatwebsite.com. Our reputation is one of best in web design industry.”
| | "Designing the PDF Sampler"Written by Howard Hopkins
After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole different ball game. I was used to promoting my Lance Howard print westerns to certain areas, and, indeed, I would be able to adapt a number of techniques to ebooks: bookmarks, promocards, postcards, etc. Having a bit of experience with ebooks previously, however, I soon realized I would need a somewhat different mindset for novels, which spanned range from horror to ripper/western and YA series horror. Many avenues used for print wouldn't work as well and would have to be modified, with many new ideas instituted.The first of these new ides was PDF Sampler. After a little thought, I decided why not take a print technique I'd used, that of printing out a number of pages and binding them together with a color copy of cover as a give away, and transpose it for online promotion. To make your PDF Sampler, you will need either your word processor or Powerpoint, or some program that allows you to use text and graphics together. The sampler will be nothing too complicated or fancy so MS Word will do, if you are comfortable using that. The Sampler should be short, to point and snappy enough to attract attention to your new ebook release. My short story horror anthology DARK HARBORS had what I considered most eye-catching cover, so I chose that book. I used cover for first page.(In Word use insert picture from file) On second page I wanted a teaser, something short and mysterious to go along with tone of book, something that would encourage a reader to keep going. I came up with phrase: "Where sins of past are never buried..." and gave it a page of its own. On next page I listed publisher url, then on next title and author.
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