Millions of people enter Internet business arena every day... hundreds of thousands of websites go up each week... millions of dollars are spent every hour.
It's scary how fast 'net commerce is growing, but what's even scarier is "entry requirements" of any online business. Quite simply, there aren't any!
Anyone with a computer connected to 'net can trade online. Anyone can hook up to a secure credit card processor and start accepting your hard earned cash. And even more importantly, anyone can run away with it.
This scary fact is what gnaws away at mind of a skeptical consumer, and without an element of trust established in their minds, they'll leave empty handed which will leave you, in turn, empty pocketed.
I've personally visited many sites where product looks like a real winner, but I haven't dared to part with my hard earned cash due to insecurity site offers. Don't make same mistake.. here's how:
1) GIVE FULL COMPANY CONTACT INFORMATION.
Devote a section of your website to "company information" and give a list of your main staff and who handles what. Give a telephone number, email address, mailing address, and full contact info. You could even include photographs and biographies of each team member.
It may not seem obvious what purpose of your mug shot is, but by doing so it brings globality of 'net much closer (i.e. they can actually "see" who they're dealing with) which helps add reassurance to customer. I've seen sales double with just this one tactic alone.
2) BUILD YOUR TRUST ON THE TRUST OF OTHERS
People may not initially trust you, but who they will trust are established organizations such as Better Business Bureau or i-Cop who's job it is to monitor activity and business practices of their members. By joining these, you have to conform to their standards and as a result, assure minds of your customers.
Here are a few sites to visit:
http://www.netcheck.com http://www.better-internet-bureau.org http://www.i-cop.org
Example: You can check out my personal profile and testimonials at:
Displaying these membership icons can help prove you're a serious business, and not some fly-by-night scam artist out to grab every dime they can get their grubby hands on.