The Secret Methods of Tracking Your Advertising

Written by Marc Goldman

When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be trackingrepparttar effectiveness of your efforts. People have been tracking their advertising efforts sincerepparttar 101191 beginning of direct marketing. If you are a fan ofrepparttar 101192 tv infomercials, you would have noticed that whenrepparttar 101193 payment information is displayed, it always includes a particular Department number or instructs you to call a particular extension number. This tellsrepparttar 101194 advertiser where their customers and prospects are coming from. You can easily implement these tricks yourself so that you can determine whatrepparttar 101195 most cost effective methods of advertising are for you.

Here is a simple and free way to track your ads. Lets say you are running 3 ads forrepparttar 101196 same product and placing those ads in 3 different ezines. The product is sold from one page on your website called:

If you had every ad point to that URL, you would never know which ad worked or which ezine brought inrepparttar 101197 sales. Therefore, you could track your ads by doing this:

Place a question mark and some code atrepparttar 101198 end of each URL. For example:

sales?ezine1 sales?ezine2 sales?ezine3

You can makerepparttar 101199 code whatever you want as long as you remember which code you chose forrepparttar 101200 particular ad. Just remember this does not only apply to ezine advertising, you could use this in your discussion forum posts or in your sig file or anywhere else that you choose to promote your site, both online and offline. I suggest keeping a record of which code matches which ad as it can be quite confusing keeping track of all your ads. For example, I use Microsoft Excel to keep a spreadsheet record of all of my advertising efforts.

Your webserver will not recognizerepparttar 101201 question mark (?) code but your server logs will. This isrepparttar 101202 key. People will all end up onrepparttar 101203 same page (sales.html) but your logs will indicaterepparttar 101204 sales that came from each unique ad. This will allow you to make an informed decision about which ezines to continue to place ads in and those that aren't worth your investment of time and money.


Written by Grady Smith

Ready to see your online advertising efforts explode? Here’s my 4 secrets to writing high profit classifieds that bring me a huge return on investment.


What promise canrepparttar responder to your ad expect?

“Get Rich Online Overnight With Information Products”! “Double Your Online Profits In An Hour”! “Never Work Again After Seeing My New Manual”!

Each one of those headlines makes a strong promise, and every effective classified headline needs to do it. Letrepparttar 101190 reader know exactly what you’re talking about. Be specific, but keeprepparttar 101191 headline short and torepparttar 101192 point.


I’d be wasting my time placing my “Get Rich Online With Information Products” ad in a ezine for crafters. Make sure you know your audience. And write a headline that calls out to them.

Let’s assume I’m writing a classified ad for writers. By tweaking my ad to call out to them I might write something like: “Sell Every Word You Write!” Writers want to get paid for writing, and that headline would definitely grab their attention.

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