Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.
The Dampening Link Filter
It seems that Google may have introduced something called a Dampening Link Filter into its indexing algorithm. Ill give you a laypersons overview of this filter, but for more intimate details, check out WebProNews.
More and more people are realising importance of links back to your site (or backlinks). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns havent really paid too much attention to context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate perception of a sites importance to trick search engines into thinking theyre important its been suggested that Google has decided to put an end to it. Apparently, theres evidence to suggest that Google has introduced a new link filter to dampen effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on full effect of those links at least for a while. Well, thats how theory goes, anyway.
It has been argued that you can avoid being penalized by this filter by generating links:
- more slowly;
- from relevant sites; and
- which have a long lifespan.
The wisdom of relevance and lifespan is already well established; dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.
This article explains how SEO articles satisfy each of these three conditions. (For basics of SEO article writing, take a look at How to Top Google by Writing Articles.)
Build Backlinks Slowly
Writing quality articles takes time. Its as simple as that. Even an SEO copywriter cant just bang an article together in a morning it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once youve written article, real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!