The Science Of SellingWritten by Tony L. Callahan
Whether you are pitching a proposal to a prospective client or writing copy for your web site, it is necessary to understand science of selling. In spite of what most people believe, selling is a science. And whether your know it or not, you are probably using some of techniques of this science without even realizing it. Let's take a look at a few of most powerful of these techniques. Know your market In all areas of sales, it is critical to understand values and desires of your target market. What are their likes and dislikes? Are they motivated by price? Perceived value? Desire for status? Do they behave in a consistent manner? Tailor your pitch based on information you gather about your audience. Adapt to your market If your audience is visually oriented, include lots of pictures in your presentation. If they are cut to chase types include charts, graphs or bullet lists to summarize your most important points. Listen to your market Selling is not about talking, it is about listening. We have all dealt with salesperson who goes on and on with their pitch, never really listening to our questions or objections. Do you buy from a person like this? Most of us won't. Listening is key to next technique. Address their concerns A serious prospect, one who is really interested will have some questions or concerns. Use concerns of your audience to emphasize strong points in your pitch. Pay attention to words they use and echo these words in your responses.
| | Discover Your Niche Marketing In Your SleepWritten by Dave Czach
Imagine waking up in middle of night. The most brilliant marketing idea for your business pops in your head. You write down every little detail. You put it into action. You're more successful then ever - with very little effort. That scenario can be standard practice. No more lucky guesses. No more racking your brains. No more losing sleep. By tapping into Reservoir of Prosperity, you can create fantastic marketing solutions, carve out your own niche and do it effortlessly. The Reservoir of Prosperity is available to everyone. In fact, you tap into it every night while asleep. It's twilight realm where you access your higher self. Where you dream, mentally travel, relive memories and create solutions. By adding a few simple steps to your nightly routine, you could direct your thoughts and receive astounding marketing solutions. Here's how... 1). Keep a notebook and pen on your nightstand, 2). Just before sleeping, write down all benefits of what you sell, 3). Write down following, "I request incredible marketing strategies tailored just for me. To better serve my current and potential customers. To reach markets and perceptions I haven't discovered." and 4). Take a few deep breaths. Clear your mind. Go to sleep.
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