Sales & Marketing
The Sales Trail..........
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
Everybody’s going selling, selling U.S.A……..
The sales trail can be slow paced or high energy; way to achieve success we are looking for is to cover all bases. Sales management can be very intricate, time consuming, and exhausting. However if all right tools and elements are brought together results can be fantastic. As in any other area of our business, we need to develop a plan of action. In today’s society we need to use great forethought and strategizing to meet sales challenges.
Our first step is to create a spider-web diagram or cluster of ideas that contains categories we would like to focus on. Remember, it is all about getting your sales message across clearly. Here is a good way to start;
• What is our Brand’s Product/Service Message or selling point? • Develop our message so that we can craft our sales pitch to our target customer. • Do we utilize cold calling, advertising, word of mouth referrals, a mix of all three? • How will we deliver our message in most effective manner through each one of these channels?
When we develop our message, try to find one that brings forth both an emotional and rational response. In order to have an effective sales strategy regardless of what industry we may fall in, we must make sure our sales associates are familiar with our company’s objectives, policies, and feelings on each product or service.
A good way to promote this is by issuing written statements, which clearly define and state product/service concept, its intended use, and why it is beneficial to customer. This company wide statement allows our organization to operate with a homogenous understanding of company’s views on its product/service. This induces a heightened level of creativity throughout sales departments, and gives them flexibility of concentrating on their selling techniques and correcting their mistakes while remaining completely confident in sales material.