Getting your site listed in top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee highest placement possible, and even more work is needed to keep your ranking for any period of time. Here are some simple tips and strategies to keep your site listed, and listed well, without spending any extra cash on pay per clicks.
Optimizing your site for best search results
Linking and Links to Your Site
Getting links to your site is one of most important jobs you have when trying to properly optimize your site for search engine listings, regardless of which search engine you are attempting to get listed in. Having links to your site assures that it will be found by spiders of major search engines, and more links coming to your site, more pages from your site are going to be listed in any given search engine. The more popular site, more exposure you get, both from search engines and general browser. Link trading, or exchanging links to other sites on your page for links to your own on their site, is an excellent way to get started in getting some links to your site. There are thousands of sites out there with automated link exchange pages, where you simply fill out a form and place their link on a page of your site, and you get a link from theirs. You can easily get 20 to 50 links a day from such pages, although they aren't as high quality as others you can find.
Any site on internet with a "Links" or "Resources" page can be a potential link exchange partner. Simply find sites that relate to yours, even in a general sense, and send them an email requesting a link exchange. Be sure to have a link to their site on your links page and give them a link to specific page their link is on. It also helps to have your links dispersed into categories, rather than having one long page with 1,000 links on it. This will make people more eager to trade links with you due to it being much easier to find their site on your links page. Keep a list of sites you have emailed, and mark off which ones have or have not replied and have or have not placed a link to your site. If after two weeks no link is present, or owner of other site has not replied, simply delete their listing from your links directory and move on. There are enough sites out there, no matter what topic you relate to, that link exchanges are not difficult to find. These types of sites generally have a higher popularity and higher quality traffic than instant submissions, although it does take a bit longer to accumulate amount of links you need.
Another way to get links quickly would be to sign up at one of various link exchange websites like linkpartners.com. These will usually charge a small subscription fee, but you will get a large amount of links in a relatively short amount of time. Remember when dealing with these type of sites to deal with only links from your particular category, as it will help more in long run. Also, be careful who you link to within your own category. Try to stick with high-popularity websites that show up high in rankings on your favorite search engine. Having quality over quantity with links, as well as most other optimizations, is vital if you plan on being ranked highly for any period of time.
Also, try to keep your links coming in. With a massive burst in incoming links that completely dies next month, search engines grow suspicious. Either try to spread out that massive burst out over next few months, or keep incoming links at or above number you got last month. With this approach, major search engines "see" that you are not only gaining in popularity rapidly, but you are continuing to grow in popularity instead of dieing out.
Content is another major factor in how you will be ranking in major search engines. Having fresh, new content every month, or better, every day, will show that your site is not stagnant. It will also keep your visitors happy. Nobody will come back if your site never changes... they will move on to one that is updated more often. A great way to do this is through goarticles.com or other article sites like it. You can copy an article to your site (leaving article fully intact, of course... you don't want to break any copyright laws) and have free, original content, every day if you would like. Again, it is best to use content that is directly related to your site, not only for sake of your rankings (although you will have original content, it will not be related, and so it will be thrown out as "fluff" by major search engines), but for your visitors as well. Nobody wants information on newest video game when they visit a flower shop online.