Imagine you’ve just thrown a rock into a pond. SPLASH! Ripples begin extending around point where rock hit water. An interesting observation is that ripples closest to rock are actually smallest ones. Then each ripple creates another larger ripple…until finally it disappears.
Welcome to world of selling!
Contrary to popular belief – it’s not just big things you do that create interest. Sure we get attention when we get a new customer or project – but ripple effect doesn’t stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.
KNOW THE ROCK YOU ARE DROPPING
Guess what? You have to know who your perfect customer is. If you don’t – your company will attract a hodge-podge of customers, a few drips or none at all. Clarity is critical in developing a consistent stream of sales.
Which target audience bests suits your product? Where are they located? What motivates them to choose your product? Why should they choose you instead of your competitor?
SKIPPING STONES DON’T WORK
Skipping stones may go distance but they have very little impact. I am much better at dropping rocks – plus I won’t break a fingernail! In order for you to create a ripple effect for your business – you have to be continually dropping rocks.