Sales: The Rock and Ripple Effect: 3 Ways to Splash to Sales Success

The Rock and Ripple Effect: 3 Ways to Splash to Sales Success

Written by Kim Duke

Imagine you’ve just thrown a rock into a pond. SPLASH! Ripples begin extending around repparttar

point where repparttar 142903

rock hit

water. An interesting observation is that repparttar 142905

ripples closest to repparttar 142906

rock are actually repparttar 142907

smallest ones. Then each ripple creates another larger ripple…until finally it disappears.

Welcome to repparttar 142908 world of selling!

Contrary to popular belief – it’s not just repparttar 142909 big things you do that create interest. Sure we get attention when we get a new customer or project – but repparttar 142910 ripple effect doesn’t stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.

KNOW THE ROCK YOU ARE DROPPING

Guess what? You have to know who your perfect customer is. If you don’t – your company will attract a hodge-podge of customers, a few drips or none at all. Clarity is critical in developing a consistent stream of sales.

Which target audience bests suits your product? Where are they located? What motivates them to choose your product? Why should they choose you instead of your competitor?

SKIPPING STONES DON’T WORK

Skipping stones may go repparttar 142911 distance but they have very little impact. I am much better at dropping rocks – plus I won’t break a fingernail! In order for you to create a ripple effect for your business – you have to be continually dropping rocks.

It Isn't A Sale Until You're Paid

Written by Kim Duke

Back in repparttar

days when I sold for CTV and CBC Television I had a manager that once said "It isn't a sale until you're paid." Most salespeople absolutely HATE calling their customers to ask for payment as they feel like repparttar 142902

GOOD GUY and BAD GUY rolled into one!

Hey - we have all been there. We avoid paying some bills because cash flow is tight. The problem is that it does FEEL AWFUL for both repparttar 142903 customer and repparttar 142904 salesperson who sold them repparttar 142905 service/product. So here are some DIVA TIPS to make you BOTH feel better!

1) Be Proactive. When you are first working with your customer - outline your terms and ask them if this will work within their payment schedules. Find out when invoices have to be submitted to their accounting departments so you don't miss a billing period. 2)Get A DEPOSIT. Never go into partnership (customer/sales relationship) where one party has less to lose than repparttar 142906 other. If you are providing services/products then you also deserve a commitment from repparttar 142907 customer.

3)Is Something Wrong? Is there something you need to help your customer with? Did they receive repparttar 142908 product and service in due time? Are they happy? Are they in a cash crunch and perhaps need to work out a payment system to you? Meet or call your customer and ask if there is anything you can do to help with repparttar 142909 process.

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