The Right Writer: How To Choose Your Next Copywriter

Written by Barry W. Morris

So you’ve decided to outsource your next communications project! Great! By doing so, it allows you to devote more time and energy to doing what you do best: managing other projects and employees and getting more value for your marketing dollars.

However, you’ll soon discover that now you’re confronted with an even larger task than writing it yourself: findingrepparttar ‘right’ writer forrepparttar 148253 job.

Hiring a writer is sometimes a Catch-22 situation. At times, quality writers seem to grow on trees, but when you need one in a hurry to meet a rapidly approaching deadline, it can be difficult finding one who understands your business, your deadline, and your audience.

While findingrepparttar 148254 “Right Writer” can still be a tricky business, we’ve developedrepparttar 148255 four following guidelines that will enable you to locate and hirerepparttar 148256 most deserving candidate for your project!

Guideline One Look for a Writer with an Establish Web Presence

With technology becoming ever more affordable and user-friendly, designing and maintaining a web presence is becoming easier and almost commonplace. A writer with her own registered domain name is making a more serious statement than her counterpart whose material is hosted on a free AOL or Yahoo homepage.

Look forrepparttar 148257 most qualified writers to craft a personally branded presence that includedrepparttar 148258 following: •Sample of selected projects •A biography or resume •Listing of services and areas of expertise

Guideline Two Look for an Effective Writing Ability

What’s an effective writing ability? Think of it as a writer who can easily adapt and rapidly get up to speed in your business area. Many business writing projects are better handled by writers that have a broad range of business writing experience. The decision to assignrepparttar 148259 task to an in-house employee who is familiar withrepparttar 148260 project is almost always a mistake.

Why? The first reason is thatrepparttar 148261 person chosen for their familiarity is too close torepparttar 148262 project. Writing requires an objectivity that writers possess as an innate ability. A product engineer who knowsrepparttar 148263 product inside and out will rarely possessrepparttar 148264 skills of a professional writer.

How do know if your writer hasrepparttar 148265 right mix of effective writing ability and project or topic distance? Return to their web site and look again at their samples askingrepparttar 148266 following questions:

•Doesrepparttar 148267 writer’s past experience place them too close torepparttar 148268 details ofrepparttar 148269 work? •Dorepparttar 148270 samples posted online effectively communicate a clear message? •Isrepparttar 148271 web site copy sellingrepparttar 148272 writer’s ability and skills effectively? •Is there a diversity of industry experience inrepparttar 148273 projects posted?

So you want to be a copywriter?

Written by Bill Knight

So You Want To be A Copywriter?

Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.

I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work inrepparttar 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.

"Well what about advertising and marketing agencies?", They enquire. "Well what about them?", I ask. And so it goes on and on until they realise that a copywriter who works for a structured and institutional organisation, is a totally different animal to that ofrepparttar 148169 freelancer.

Institutional versus Freelance

So what arerepparttar 148170 differences between them? There are many. Let's look atrepparttar 148171 agency writer. He or she is likely a talented person with creative skills and a good command ofrepparttar 148172 English language. They will have learned, from their course work,repparttar 148173 psychology of selling, aspects of communication and how to write in a flowing and interesting style.

Each day, atrepparttar 148174 agency office, they will work on their assignments, which have been delegated to them by their manager. Their work will be scrutinised by their manager or team leader, who, inrepparttar 148175 interests of their company, will decide whether it's worthy of publication.

After a couple of years, doing similar 'run ofrepparttar 148176 mill' stuff, they may be offeredrepparttar 148177 opportunity of coming up with something completely original. All by themselves, with no guidance, un-tethered by their mentor. And, inrepparttar 148178 interests ofrepparttar 148179 company, not to mention their job security, they will produce something as institutional as they have been doing previously. They'll play it safe. Well wouldn't you?

Eventually, their creative awareness and talent may break throughrepparttar 148180 institutional membrane and they'll want to move on. They'll want to do something for themselves. They may even become a freelancer.

A freelancer is just about anyone with a passion and a flair for writing. Some have started out on their career path by working for agencies, some have graduated in English and just feel 'qualified' to dorepparttar 148181 job, whilst others come intorepparttar 148182 'industry' from a variety of other routes.

By whichever means, once they become a freelancer, they quickly learn to survive. To survive and prosper as a freelancer you must haverepparttar 148183 ability to adapt, diversify and developrepparttar 148184 skill of writing in any and every style humanly possible. But there's more! You will have to meet deadlines, sometimes work for less thanrepparttar 148185 lower national wage limit and learn to turn your brain inside out. Sounds painful!

What does it all amount to? What'srepparttar 148186 bottom line?

Let's summarise thus far. A copywriter working for an agency will work in a nice warm office with nice friendly colleagues, writing simple institutional letters, brochures, ads and information packs. They'll be paid somewhere between 18K to 26K, get 4 to 5 weeks annual paid holiday and get to slag offrepparttar 148187 boss atrepparttar 148188 office Christmas party.

Sounds pretty good to me. If you want to be a copywriter, I recommend you go down this path. It offers a good salary and a steady secure position.

The freelancer's life is not so clear cut. They mostly work on their own, write all kinds of stuff about everything and wonder where their next packet of fags is going come from. They only take short breaks, get stressed and slag everyone off at any party. They're self-employed, so have to keep accounts. They have to buy all their own stationery, stuff their own letters and post off their mailings. They have to advertise or even worse, they have to compete to sell their services for a pittance to unknown clients through some online freelance website. The pits! Sounds terrible doesn't it? Then why do we do it?

The uncovered truth about freelancing

Well, obviously I can't speak for everyone so I'll tell you why I do it and how I do it.

"Listen up"

The main reason I write for a living is because I love it. I've always been a creative person so writing comes as second nature. And let's face it, it's not very difficult to do.

I loverepparttar 148189 challenge that each assignment brings. I have ghost-written several books for clients and each has been on a completely different subject. The downside of ghost-writing is having to sign away all rights torepparttar 148190 work, which means you can't showcase it or put it in your portfolio. The client gets allrepparttar 148191 credit for your masterpiece.

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