Email Marketing is by far most effective way to get your message to potential customers. However, Email Marketing is also a double-edged sword. Email Marketing produces amazing results but it can also get you into a lot of hot water. I am talking about SPAM. Unsolicited Email. You probably know what I am saying and if you don’t its simple. If potential customer you are emailing did not ask for your information then it's SPAM.

How do you get permission from interested consumers to email market? You must make sure emails are opt-in, meaning that for some reason or another you obtained permission from these consumers to send your email. How do you get this permission?

There are a few ways. One, start your own list by offering free products in exchange for email addresses. Or you could start an ezine and have subscribers agree to receive your advertisements with ezine. These methods do work if you have time and patience to wait 6 months for a really substantial list, which I am betting you do not.

Another alternative is Safelists. This is best choice for obtaining thousands of good emails that you can send to – usually daily – without fear of SPAMMING. A Safelist is a mailing list you join in exchange for permission to send to list. Sounds simple? It can be if you can set up a Safelist system that works from start; if you don’t, you can find yourself with as many problems as if you sent SPAM!

What problems? The biggest is taking care of amount of email you are going to receive in exchange for being able to email lists. Remember you are able to send emails because you agree to receive emails from every member on list! Sounds scary but it is really worth it because your efforts will pay off.

It also can be a challenge to keep track of your lists. You will have to join hundreds of list for this to be effective and sending everyday to lists can become a redundant task that can literally put you to sleep.

Ok so why would anyone consider Safelist Marketing with these obstacles? Because it works!

I am going to explain a system to you that has gone through trials and errors of Safelist marketing. With this system you will be emailing thousands quickly and easily despite fact Safelist marketing can be very time consuming.

Lets begin. When you join a Safelist you will see a common rule. That rule is ‘No Bouncing Email Addresses’. That means that if your email address gets too full of emails your email server will shut your account down and you cannot receive email. When you join several Safelists this can easily happen.

Care was also taken to make sure that their web site ranked high in search engines and could be found in several online directories.

What a surprise it was to read their web site statistics at end of that month! 500,000 hits! Even company's stock went up! Their efforts were successful! - or so they thought. Six months later, average monthly hits to their web site went down to 6,000. What happened?

Perhaps question should be re-phrased, "What didn't happen?" Sample-Widget-Company, Inc. developed a very static web site and never gave anyone a reason to visit again.

When content of a corporate web site does not change over a period of time, viewers may feel that company is stagnate. As our society becomes more web-savvy and dependent on internet for news and general information, a stagnate web site could be detrimental to life of a company.

Blow Your Own Trumpet!

Does your company have new products, stories, recipes, offers, etc.? Then tell world about it! Put a photograph of your new product, a brief synopsis of story, or mention offer right on home page. Have a featured product section in full view for all to see and change it weekly or monthly. If visitors know they will find something new each time they visit, they will come back!