Article Marketing Creates a Steady Flow of Fresh Content

Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, author’s message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable.

Plenty is written to help authors write and submit their offerings (See extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors best way to handle articles they use. Merely slapping a slew of articles onto your site won’t bump your search engine rankings and traffic much. Respect Whole Article Marketing Process

1. Respect Article Writers - Request permission before posting their article(s) - unless it’s from an article bank or permission was specifically granted - Include writer’s Sig (signature) file at end - Ask if that’s their current or preferred Sig - Create a live (clickable) link to author’s website - Notify authors when or where you’ve used their articles (article URL) - Build a relationship so they send their new ones

2. Respect Search Engines - Put each article on its own page, with focused keywords in headings (H1, H2, H3) and header title and tags - Cluster articles around specific topics - Frequently add new content related to your theme(s) - Provide internal links and a site map

3. Respect Your Website Visitors or Ezine Readers - Search for meaty information and organize your site so it’s easy to find - Steer clear of thinly-disguised sales letters - Don’t provide a home for crappy articles - reject poorly written ones - Repair broken links and remove out-of-date articles

Both Types of Website Visitors have Different Motivations

But why you might reasonably ask.

It’s this way: I’ve launched dozens of self-generated information products over years; some became winners when I doubted they would, others bombed and disappeared without a trace when I was sure they would prove successful.

So I decided on a different approach for this embryo innovation in an endeavour to establish what market will bear.

You see, optimist in me is 100 percent convinced about this yet-to-be-created merchandise and I’d buy it for sure as it stands in limbo (but then I’m a sucker for a good sales pitch).

Would anyone else buy it though?

Hence test before tweaks…