Copyright 2005 Off Page
Article Marketing Creates a Steady Flow of Fresh Content
Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, authorís message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable.
Plenty is written to help authors write and submit their offerings (See extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors best way to handle articles they use. Merely slapping a slew of articles onto your site wonít bump your search engine rankings and traffic much. Respect Whole Article Marketing Process
1. Respect Article Writers - Request permission before posting their article(s) - unless itís from an article bank or permission was specifically granted - Include writerís Sig (signature) file at end - Ask if thatís their current or preferred Sig - Create a live (clickable) link to authorís website - Notify authors when or where youíve used their articles (article URL) - Build a relationship so they send their new ones
2. Respect Search Engines - Put each article on its own page, with focused keywords in headings (H1, H2, H3) and header title and tags - Cluster articles around specific topics - Frequently add new content related to your theme(s) - Provide internal links and a site map
3. Respect Your Website Visitors or Ezine Readers - Search for meaty information and organize your site so itís easy to find - Steer clear of thinly-disguised sales letters - Donít provide a home for crappy articles - reject poorly written ones - Repair broken links and remove out-of-date articles
Both Types of Website Visitors have Different Motivations
Human readers and search engine spiders look for different things on your website. Strive to make them both happy. Readers want relevant information; while search spiders focus on keywords and links. Fortunately, considering both their preferences makes your website stand out from similar ones. People prefer articles that provide specifics - practical how-to, examples and stories. In-depth articles attract people with a serious interest in topic (and hence more likely to subscribe or buy). Your website gets a reputation for knowing its stuff - which cements its credibility within that niche.