The Right Media Person to Call for Free Publicity

Written by Ned Steele

You won't accomplish much if you callrepparttar gas company to ask about your cable bill. Make sure that when you call about your story thatrepparttar 144825 reporter you are contacting isrepparttar 144826 right person.

Don’t call a business reporter who coversrepparttar 144827 pharmaceutical industry with ten tips on getting kids to take their medicine. Findrepparttar 144828 writer who handles parenting or consumer medical stories for that.

There is one exception torepparttar 144829 previous tip: if you personally know a reporter, or you have a mutual friend, it’s fine to call that person even if you know they aren'trepparttar 144830 right reporter. Just don’t expect them to do your story. Ask instead, “Which of your colleagues might be interested in a story on my kiddie-medicine tips for parents?”

Marketing and Selling Through The Mind Of Your Customer...

Written by Don L. Price

There is plenty of anecdotal evidence and scientific brain research showing that human emotions andrepparttar unconscious plays a major role in consumer selection of products and services.

As our multi cultural society matures; it becomes evident that those companies and individual who want to advantage themselves in sales and marketing must understandrepparttar 144824 perception and mind of other cultural groups. That will require a better understanding of your conscious and unconscious mind - how memory, experience, and associated emotions exert a force onrepparttar 144825 thinking and buying behaviors of consumers.

According to Gerald Zaltman, Professor of Marketing at Harvard Business School: as much as 95 percent of consumers’ thinking occurs in their unconscious minds. Much thinking surfaces through metaphors and consumers’ memories which are much more malleable than previously thought— which is why "confidence" adds great persuasive power. Artificial confidence does not work, but authentic confidence will decisively engender a winning edge every time when a salesperson truly believes in his/her products and services.

Fostering a shift in sales and marketing will require a deeper understanding of how pervasiverepparttar 144826 unconscious mind ofrepparttar 144827 consumer works. Breaking into new ground requires breaking out of traditional thinking about features and benefits selling. You need to enter intorepparttar 144828 mental activity of unconscious thoughts, feelings, memories, intentions, metaphors and just how they direct consumers’ attention, influence perception and manipulate their decisions and actions. 6 key strategic solutions for sales and marketing.

1. Metaphor making inrepparttar 144829 mind ofrepparttar 144830 consumer is a powerful fundamental that helps them make sense of information received. When eliciting information from a potential client. I asked him what success felt like. His metaphor was; "Success feels likerepparttar 144831 power of driving a Porsche downrepparttar 144832 highway at top speed." Tying his metaphor to several service benefits closedrepparttar 144833 sale securely. Understanding and having collected a large range of metaphors consumers’ use to think about you, your services and products enable you to sculpt a more effecting communication strategy and increaserepparttar 144834 potential of a purchase.

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