“Generate 30,000 Targeted Hits”; “Email 2.5 Million Daily”; “Submit Your Ad to 3 million classified sites”...
I could fill pages with those promises. When I started my own online business, I have wasted my time and my money on some of those tools, discover how to save yours!
Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for ‘buy hits’, ‘ad blaster’ or ‘email blaster’ and you’ll have an idea how wide those big void promises of getting ‘automatic’ traffic to your website. But it’s not a real traffic...
By real traffic I refer to traffic that has a great potential to convert to either sales, joining business opportunity you promote, joining your newsletter or any other purpose you might have. This IS bottom line of your business...
As an online business owner, especially of you are building it on a part time basis, you would be very tempted to ‘skyrocket’ your business easily and ‘without efforts’ as those ads implies. Just know this:
YES... you will submit your ad to thousands of websites. And YES... you would get plenty of hits, however, your conversion ratio (how many sales or signups you would gain out of this traffic) will be on a severe diet!
Let’s look at some examples to clarify why this kind of marketing is NOT worth your time or your money:
1. Ad Blasters
First, most of people visiting free classified sites are doing so just to place their ad, and not to view others ads.
Secondly, those ad blasters made many of those sites absolutely useless!
Think about it for a second: Let’s say there are ten people (only) using that database of 10,000 or so classified sites (and I’m sure they share same sites even if they are using different ad blasters). Each makes an automatic submission of 10 or more copies of same ad to a single category (that’s one of so called ‘features’ in those blasters – multiple submission of your ad copy to a specific category). What do you think will happen?
The classified site becomes overloaded with same ad, over and over again in every category, AND, those blasters will 'compete' to knock ads of each other down list! It would be also useless for anyone who wants to manually submit ads to those sites.