Copyright 2005 Rok Hrastnik
The RSS promise for end-users is simple:
--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what’s new and without having their online subscriptions interfere with their personal and business e-mail communications;
--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;
--> ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;
--> certainty of actually receiving content they want, without fear of it being stopped by spam filters on way;
--> ability to receive rich-media content directly to their desktops, including audio and video content;
--> promise of providing tools to make their lives easier, including receiving critical content updates as soon as they become available.
These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!
To bring point home, let us inspect some of content services already powered by RSS.
LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER (http://libraryelf.com/) Library Elf helps you keep track of your library accounts in one place and received reminders, such as what library material is due, overdue and ready for pickup. Library Elf uses power of RSS to help you forget about your library accounts and instead be directly notified of changes you’re waiting for, directly to your desktop.
INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/) Indeed.com provides its visitors with job seeking results from hundreds of sites and then makes search results accessible via RSS feeds. Users can subscribe to individual search results, pertaining directly to their search keywords to be notified immediately new jobs are available.
FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/) Flickr is most popular photography management and sharing service on web, enabling end-users to upload their photos and then make them available to their friends, associates and family through a wide assortment of content delivery channels, including RSS. By subscribing to individual Flickr feeds from their users, everyone can have direct access to latest life experiences from their friends.
RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/) rssCalendar.com allows individuals and companies to share their personal or group calendars with rest of world, letting everyone that matters know of where and what they are doing next, delivering this information via individual RSS feeds.