Quick cash, fast food, drive-thru, speedy service - call it what you like. When baby-boomers want it, you’d better provide it immediately. The message is
sooner better! If you can provide customers with a time saving option, they’ll pay for it.
This could be anything from delivery services and house calls to drive-thru windows and easy-access express locations. For example, parking can be time wasting and expensive. This is why my brother in Australia uses a drive-thru bank every day. Expect to see more drive-thrus for traditionally inconvenient businesses like dry cleaners.
No longer is time and money being calculated in traditional sense. Money saved to drive out of way to save a dollar is now considered valuable time away from family or other interests.
Think about mobile phones. They are reasonably expensive to operate, but people find them quick and easy to use. People will pay for convenience.
Baby-boomers are busy people and that explains why one of fastest growing franchise types in USA is business of concierge services. Another growing profession is personal organizers to help clients manage their busy lives.
Couples are putting off having children until their 30’s or over. They want to have FUN! And even when they do have children, he may be one to work from home and look after kids, because she’s in banking industry on $40,000 more than he is.
Guess what?! These people will have two incomes and lots of money to spend. Before patter of little feet are heard at least. (D I N K S) Double Income, No Kids. These are baby-boomers’ kids growing up . . . and there have never been so many.
A Lively Longer Life!
Back to baby-boomers themselves. Their life expectancy has increased substantially. He will, on average*, retire at 57 and live for another 27 years. She will retire at 55 and live for another 32 years.
