The Quest For LinksWritten by Thomas Jenkins
High ranking on Google and other such search engines is largely based on number of sites that links to your page. Due to this factor, SE conscious web master is eternally engaged in a quest for links. In this article I shall reveal some of does and don'ts, and perhaps even a few tips and tricks to help you along your quest.
Links exchanges can be extremely productive, but here are a few things to consider. Set up a separate page where you will put your reciprocal links, however, do not name this page links.html or links.htm, call it associates.html. This will make other webmasters more attracted to having a link on your page, also it seems a lot more professional to have 'associates' rather than; 'random people I decided to exchange links with to gain/maintain a high SE ranking'.
Furthermore, when first starting out on your quest for links, always be one to make first move, by placing a link to someone's page in anticipation of them reciprocating. You can always remove it if they don't, and it is likely to encourage them to add a link to your site. Do not be afraid to approach 'Big Boys', do a search in Google for your keyword, and contact people that rank highest. This makes perfect sense, but many people simply do not bother contacting webmasters at top - thinking they would never agree to exchange links with them. But remember; they too have to maintain their high position and getting new links is easiest way to do this. Moreover, exchanging links with high ranking sites is far more productive, Google is after all based on weighted voting.
To make most of links to you, submit pages that link to your site to search engines, this will ensure that their 'votes' are counted, and if you let people know that you are submitting their pages for free, just because they linked to you, then people are far more likely to link to you in future. The easiest way to get loads of links from a high ranking site to your own is through forums. Becoming very active on popular forums is a great way to increase search engine ranking.
Linking strategies to skyrocket to the top of Google.Written by Greg Furey
If you donít know already, one of key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, itís all in linking.
To be honest I never could quite figure this Google thing out, how it ranks good sites from bad sites. One day it all clicked for me and its so simple when you look at it from Googleís point of view. Google keeps its customers by providing relevant sites to your search queries. How does it choose best sites for what you are looking for? Well, first of all it needs to be relevant (key words) and secondly it needs to be useful and of high quality. One way Google knows to measure quality is by amount of links referring to your site. It stands to reason a site referred to by 100 websites may be more useful than a site referred by just a few right?
So how can we increase our sites chances of shooting up search engine rankings with incoming links?
The quality of links you receive is very important. Choose websites that firstly are related and preferably with a higher page rank than your site. The higher quality link higher page rank you will receive. In other words getting a link from Amazon.com is going to be worth more than a link on your daughters home page.
Basically there are 3 types of links, Outbound links which are easily added to your site, Reciprocal links where site A links to site B and site B links back to site A, and finally inbound links. These inbound links are most important of all.
Let me describe how to get links in order of their importance.
How to get incoming links
1.Write articles like this one. Choose a topic you know and write up a short 500 word articles with a link back to your website and post it to article directories. Not only are these one-way links but other websites will pick it up and post one way links on their websites. Google gives you a big tick for each one way link!
2.Viral marketing. Ask other website owners directly if they would like to post your article either on their website or include it as part of their newsletter. If itís a good article chances are readers will in turn pass this on to other readers providing advertising for both you and other Webmaster. Like a virus, it spreads to more and more readers who may post article, providing more one-way links.