IT’S NOT ABOUT THE NUMBERS!
The health clubs are always racking their brains trying to figure out why they have such a hard time keeping members coming back. Most owners would argue that cash flow and profit margins are most important reason to retain membership. Yes, but what drives customers to these health clubs?
These owners have lost touch with what matters most, customer! Give customer more than they expect and they will continue to do business with you. Selling a product or service is about people more so than numbers on a spreadsheet.
SINK HOLES VS. POTHOLES
I want you to think of this principle in your workout. You know it is very easy to get burdened down with all details of an exercise and diet program. While guidelines are necessary, at times focusing too much on numbers can and will set you up for failure.
You may start to think all this counting calories, reps, and keeping track of heart rates are too much to accomplish. Unexpectedly, you start to lose sight of your goals and it becomes more of a job than a hobby or stress release. You may even quit exercising. This can be an immediate sinkhole for you.
It would be unrealistic to think you are not going to have some tough days. It’s hard getting in shape. It takes determination and discipline. More importantly, it takes looking over those down days to end goal. Do not get too worked up about hitting all numbers on charts all time.
The bigger challenge lies in follow through. In order to follow through, you have to have a certain amount of PERSONAL FITNESS ACCOUNTABLITY!
IT’S BEING SOLD OUT! The only way you will follow through on an exercise program is to be sold out. The military calls them “lifers.” These are people who are committed to something for long haul. Are you a lifer? Could you be a lifer?
A lifer has a sold out mindset. He or she realizes that there will be potholes to go through; there may even be a sinkhole up ahead, but they get through it or they go around situation. It may take support from others, but it gets done. You may not be a lifer today, but you could be if you don’t make changes now! Why do you think New Year’s Resolutions don’t work? Waiting to start a good exercise program begs question, “Are you serious enough about it to begin now instead of putting it off till a certain time?” Now is time to start. BEING SOLD OUT IS AN ATTITUDE OF THE HEART! IT’S THE BIG PICTURE Each of you is different. You will put into exercise a certain amount of effort and everyone will get something different from it. You cannot just package good intentions and say, “If you do this or if you buy that, you will receive this in return.” It just doesn’t work that way.