The Psychology of Colors in Advertising and Marketing.Written by Kurt Geer
The Psychology of Colors in Advertising and Marketing.
© Kurt Geer
Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website?
If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. On web you have less that 30 seconds to make a good first impression.
Are you using silent language of color to impress, motivate, divert and persuade your prospects to buy from you?
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on websites, it is very hard on eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.
BLUE suggests security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It is most popular and second most powerful color. Blue can also be cold and depressing. People are more productive in blue rooms.
BROWN suggests richness, politeness, helpfulness and effectiveness. In business it suggests less important items. Solid, reliable brown is color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.
GRAY suggests authority, practicality, earnestness and creativity. Business wise it is traditional and conservative.
GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. It is easiest color on eye and can improve vision. It is a calming, refreshing color.
Fear of IntimacyWritten by Margaret Paul, Ph.D.
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Title: Fear of Intimacy Author: Margaret Paul, Ph.D. E-mail: mailto:firstname.lastname@example.org Copyright: © 2004 by Margaret Paul URL: http://www.innerbonding.com Word Count: 701 Category: Relationships
Fear of Intimacy By Margaret Paul, Ph.D.
Emotional intimacy is one of most wonderful experiences we ever have. Nothing else really comes close to experience of sharing our deepest thoughts and feelings with another, of being deeply seen and known, of sharing love, passion, laughter, joy, and/or creativity. The experience of intimacy fills our souls and takes away our loneliness.
Why, then, would someone be afraid of intimacy?
It is not actually intimacy itself that people fear. If people could be guaranteed that intimacy would continue to be a positive experience, they would have no fear of it. What they fear is possibility of getting hurt as a result of being intimate with another.
Many people have two major fears that may cause them to avoid intimacy: fear of rejection – of losing other person, and fear of engulfment - of being invaded, of being controlled and losing oneself.
Because we have all learned to react to conflict with various controlling behaviors – from anger and blame to compliance, withdrawal, and resistance - every relationship presents us with these issues of rejection and engulfment. If one person gets angry, other may feel rejected or controlled and get angry back, give themselves up, withdraw or resist. If one person shuts down, other may feel rejected and become judgmental, which may trigger other’s fears of engulfment, and so on. These protective circles exist in one form or another in every relationship. When fears of rejection and engulfment become too great, a person may decide that it is just painful to be in a relationship and they avoid intimacy altogether.
Yet avoiding relationships leads to loneliness and lack of emotional and spiritual growth. Relationships offer us most powerful arena for personal growth, if we accept this challenge. So what moves us beyond fear of intimacy?