The Psychology of Colors in Advertising and Marketing.

Written by Kurt Geer

The Psychology of Colors in Advertising and Marketing.

© Kurt Geer

Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website?

If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. Onrepparttar web you have less that 30 seconds to make a good first impression.

Are you usingrepparttar 126113 silent language of color to impress, motivate, divert and persuade your prospects to buy from you?

BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on websites, it is very hard onrepparttar 126114 eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.

BLUE suggests security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It isrepparttar 126115 most popular andrepparttar 126116 second most powerful color. Blue can also be cold and depressing. People are more productive in blue rooms.

BROWN suggests richness, politeness, helpfulness and effectiveness. In business it suggests less important items. Solid, reliable brown isrepparttar 126117 color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.

GRAY suggests authority, practicality, earnestness and creativity. Business wise it is traditional and conservative.

GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. It isrepparttar 126118 easiest color onrepparttar 126119 eye and can improve vision. It is a calming, refreshing color.

Fear of Intimacy

Written by Margaret Paul, Ph.D.

The following article is offered for free use in your ezine, print publication or on your web site, so long asrepparttar author resource box atrepparttar 126112 end is included, with hyperlinks. Notification of publication would be appreciated.

For other articles which you are free to use, see

Title: Fear of Intimacy Author: Margaret Paul, Ph.D. E-mail: Copyright: © 2004 by Margaret Paul URL: Word Count: 701 Category: Relationships

Fear of Intimacy By Margaret Paul, Ph.D.

Emotional intimacy is one ofrepparttar 126113 most wonderful experiences we ever have. Nothing else really comes close torepparttar 126114 experience of sharing our deepest thoughts and feelings with another, of being deeply seen and known, of sharing love, passion, laughter, joy, and/or creativity. The experience of intimacy fills our souls and takes away our loneliness.

Why, then, would someone be afraid of intimacy?

It is not actuallyrepparttar 126115 intimacy itself that people fear. If people could be guaranteed that intimacy would continue to be a positive experience, they would have no fear of it. What they fear isrepparttar 126116 possibility of getting hurt as a result of being intimate with another.

Many people have two major fears that may cause them to avoid intimacy:repparttar 126117 fear of rejection – of losingrepparttar 126118 other person, andrepparttar 126119 fear of engulfment - of being invaded, of being controlled and losing oneself.

Because we have all learned to react to conflict with various controlling behaviors – from anger and blame to compliance, withdrawal, and resistance - every relationship presents us with these issues of rejection and engulfment. If one person gets angry,repparttar 126120 other may feel rejected or controlled and get angry back, give themselves up, withdraw or resist. If one person shuts down,repparttar 126121 other may feel rejected and become judgmental, which may triggerrepparttar 126122 other’s fears of engulfment, and so on. These protective circles exist in one form or another in every relationship. Whenrepparttar 126123 fears of rejection and engulfment become too great, a person may decide that it is just painful to be in a relationship and they avoid intimacy altogether.

Yet avoiding relationships leads to loneliness and lack of emotional and spiritual growth. Relationships offer usrepparttar 126124 most powerful arena for personal growth, if we accept this challenge. So what moves us beyondrepparttar 126125 fear of intimacy?

Cont'd on page 2 ==> © 2005
Terms of Use