The first instant we have at presenting ourselves to viewers is our web page. Which brings us to importance of good design and proper color choices. First impressions are very important. We must make best of them because we are only allowed one.

Remember this is your store front, and you must treat it respectfully. While content, customer service, a niche in your market, and a high subscriber list, are crucial to your life on internet. Good web page design and proper color choices, are crucial as well. It is a good part of reason why viewers bother to look over your content at all. Regardless of how incredible your content may be, you need to welcome them and make them feel at home, while they are there. Or they will leave.

Did know you can control mood of your visitors by using certain color choices? This is a simple concept that is very often ignored. Why?

Human emotions are very often triggered by color. You need to know which colors trigger which emotions.

Color can make difference between buying and selling. If used correctly. You need to choose right color combinations for your site and product.

Everything we, buy, eat, wear, and all of things that take up space where we live, work or play, all have colors. These colors provide a psychological and emotional response in everyone. These responses reflects who we are and things that we think and feel.

Color is first thing we notice and last thing we forget. If used properly it can be a powerful tool. It is doorway to our deepest thoughts and feelings, and desires. This is an issue worth discussing.

Which colors should you use?

Well, it is always best to keep your main content on a white background. This is easier on eyes and will provide a sense of professionalism. The color white triggers emotions such as: purity, peace, and perfection.

While white is an important color, you will probably want to compliment your site with other colors as well. After all, there is creativity in each and every one of us. There is huge color spectrum for us to choose from. Which colors are best!

Here are a few ideas to help you.

Regardless, this technique is many times, one way, canned and not tailored to a specific customer problem.

Many times a customer has a problem, needs a solution but is fearful of a tele-sell sales approach. What works well is that 1-2 page summary sales sheet that immediately captures customer’s interest, identifies with his problem and suggests a solution.

Understanding your clients/prospects problems is paramount to selling. If there were no problem there would be no need for a solution. No need for a solution and you’re out of business. Understanding pain and restating it in form of “What is not ideal” is part one of summary of information, i.e. stating problem.

For an extreme example, if you are marketing and selling light bulbs, your problem identification part of summary might start out, “Tired of reading in dark?”

Once you have prospect identifying with you immediately, its time to put them at ease and tell that, “There is good news. A solution is available.” Discussing what it would be like if identified problem was solved now generates true interest of prospective client. Using our light bulb example, “Research has shown that retention and entertainment increases significantly when adequate light is available.”

Many times a prospective client understands these first two items of Marketing Summary and feels that obvious is being stated. If this is case, question on their mind, now becomes, “How come I haven’t moved on this problem solving?” For light bulb example, “Many people find they don’t know where to get best light bulbs for their reading enjoyment and do not know what kind to get.” (Excuse extreme example but it really exemplifies summary steps).