The Problem with Advertisingby Christopher Given
Advertising can be a highly effective way to increase your customer or client base when it's done well.
But for many businesses it's ineffective, because either ads are badly written, not advertised in right media - or ad is okay, but you're paying way too much for ad space.
Yet, businesses keep promoting in same media, over and over again. This is insane!
You must check, and measure an advert's success.!
Let's get one thing perfectly clear. Advertising is about making money. Now, there's nothing wrong with that - just as long as advertiser provides a great service for client, if a client is happy - they should return to use service again. Alas, many web sites DON'T.