The Problem with Advertisingby Christopher Given
Advertising can be a highly effective way to increase your customer or client base when it's done well.
But for many businesses it's ineffective, because either ads are badly written, not advertised in
right media - or
ad is okay, but you're paying way too much for
ad space.
Yet, businesses keep promoting in
same media, over and over again. This is insane!
You must check, and measure an advert's success.!
Let's get one thing perfectly clear. Advertising is about making money. Now, there's nothing wrong with that - just as long as
advertiser provides a great service for
client, if a client is happy - they should return to use
service again. Alas, many web sites DON'T.