One day I received following email:

Dear Mr. Vitale, Your name was mentioned on a site that I came upon while I was looking for informational material to market on Internet. Can you PLEASE, give me some feedback on this. The site is WWW.Internetpowertools.com/d.cgi?ebookprofits-pw10031 Thank you for you time.

I took a quick peak at his site. If you did, too, you saw that his site is a sales letter. There is nothing in that headline to appeal to your ego in a way that is acceptable online.

Off-line that sort of hard-sell headline might work. On-line it won't. Why? Because it is too sales oriented. It looks and reads too much like an ad. If you think of your reader's ego, you wouldn't post something so heavy-handed online. Instead, you would give them information they want. Information they can use. Think of it this way: Write your website copy as if you are writing a how-to booklet or a news release. Give facts. Give details. Give specifics. I might rather write this fellow's website as a special report on rise of e-books in new millennium. I might even give pointers on how to write your own e-books. In short, get out of your ego and into your visitor's ego. Appeal to their interests and they will eventually show interest in yours.

Let's look at another example.

Hello Mr. Fire, I am not a copy writer but I am trying to write a copy that sells my information product. Can you please check out my website and tell me whats wrong with copy I have now. www.inetstart.com Thank you for your time.

Did you take a look at his site? Same problem as one before it. It's written by a person trying to make a sale. That means copywriter was writing to his own ego, not to mine or yours. Again, to transform this or any other website, think of what your READER wants to see, not what you want to sell. Think about it. Don't you care more about what interests you, than what interests me?

It's amazing how long it took me to actually start writing and submitting articles for publication.

I knew all reasons for writing articles, but still bulked at idea of writing my own articles. Who would want to hear my feeble ramblings?

I kept placing my ads and sending out my newsletter and generally stayed in my comfortable rut. I was on slow boat to China.

Then one day I got sick and had to spend a week in hospital. The doctors told me I couldn't work for at least a year.

I guess I was like stubborn mule on farm. The only way to get his attention is to hit him on side of head with a two by four.

Well I'd just been hit and it was time for this mule to either pack it in or break down my mental barriers.

I started by writing articles for my newsletter. I still wasn't ready to start submitting them. I guess lick to head wasn't hard enough.

Low and behold some of my readers started sending in positive feedback. Wow! That was a rush I hadn't counted on.