The Power of Viral Marketing

Written by Peter Dobler


When I first heard ofrepparttar term Viral Marketing I thought immediately of a virus. No, notrepparttar 142045 flu, a computer virus. I avoided viral marketing likerepparttar 142046 plaque. Iím sure many of you are doingrepparttar 142047 same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer.

I actually took me long time andrepparttar 142048 convincing words of a dear friend of mine to change my attitude towards viral marketing. Call it ignorance, but I just didnít haverepparttar 142049 confidence in something that sounds like it wants to harm me.

Today my whole world changed and now Iím an active advocate to promote viral marketing. The concept is not new and it was created byrepparttar 142050 brightest minds inrepparttar 142051 business.

Viral marketing capitalizes inrepparttar 142052 sharing habits ofrepparttar 142053 human beings. Itís quite extraordinary. We all tent to share with friends and familyrepparttar 142054 bargains or freebies we were able to get. If we can copyrepparttar 142055 freebie we will do it and give it to our friends and family. Takerepparttar 142056 music industry as an example.

Ok, we established that viral marketing is giving out free stuff and that this free stuff will be passed around. So how do you capitalize on something everybody expects to get for free? You donít. You just userepparttar 142057 freebie as an advertising vehicle.

See, once you started giving out software or a book for free, it will snowball from there. Granted thatrepparttar 142058 software is any good andrepparttar 142059 book provides some value. There is no telling on how many copies of your software or book will float throughrepparttar 142060 internet. The only thing you now for sure, it takes some time to gain momentum.

Take Hotmail as an example. Hotmail build its empire solely on viral marketing. Every email you send had a little line atrepparttar 142061 end advertising free email from Hotmail. Thatís it. No expensive marketing strategy, no TV ads, nothing but a little advertising line atrepparttar 142062 end of every email. It took years of building momentum, but today Hotmail is a giant pulling in billions of dollars every year.

Internet Business Ė How to Make Real Money

Written by Peter Dobler


We all are in search ofrepparttar silver bullet that will put our business on autopilot andrepparttar 142044 only thing we have to do is to cashrepparttar 142045 checks. Arenít you looking for this as well? Isnít thisrepparttar 142046 reason why youíre actually reading all these articles, including this one? Youíre hoping to findrepparttar 142047 one tool,repparttar 142048 surefire method,repparttar 142049 hidden trick orrepparttar 142050 magic system that will make your dreams come true.

Once again I have to disappoint you. There is no such thing as a silver bullet that will magically run your business while you sit back and relax. If there would be one, why is everybody trying to sell yourepparttar 142051 next big thing orrepparttar 142052 breakthrough that will make you rich and you wonít need to chaserepparttar 142053 magic system anymore?

Are you as confused as I am? You bet. Without clear definition of exactly what you are trying to do, there will be no answers. What does rich mean to you? What exactly willrepparttar 142054 next big thing solve for you? It sure means something different to you than it does to me. The only thing we all have in common is that we all strive to achieve our personal financial freedom.

Sorry for getting off topic here. You still want to know how to make real money with an Internet business, donít you? Instead of repeating marketing material over and over again I will tell you how I make real money with my Internet business.

First, you need a product and a website to sell your product. Iím a member of several clubs that offer new tools and books with master resale rights every month. This means that I can sell these products and keep 100% ofrepparttar 142055 profit. I also have full control overrepparttar 142056 sales letter. This is very important. You setrepparttar 142057 price and you can add any bonus material you want to. You also need somebody to processrepparttar 142058 credit card payments. My choices are PayPal and 2Checkout.

Ok, now you have a killer sales web site and youíre ready for business. Unfortunately nobody knows that youíre open for business andrepparttar 142059 spider nets are starting to grow on your front door. What you need is traffic. Lotís of it. After experimenting with all kind of traffic exchange programs I can honestly say, they donít work. You need something more powerful.

This is exactly what I do every time I create a new web site for e new product Iím promoting. I put an ad onrepparttar 142060 major pay-per-click engines like Google, Oveture, 7search and FindWhat. This gives my business a jump start.

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