The Power of Topical Search Engines

Written by S. Housley

What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic.

While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has takenrepparttar time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often,repparttar 135702 quality ofrepparttar 135703 visitor is far more important thanrepparttar 135704 quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like will bring significantly more sales than advertising on a generic web site or search engine.

Niche engines are considerably smaller than general search engines but they can still be quite lucrative. The small size of a niche or topic-specific engine ensures thatrepparttar 135705 there are few competitors, and advertisers are generally willing to pay a little more forrepparttar 135706 focused traffic. Advertisers appreciaterepparttar 135707 unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service. As a result, topic-specific search engines and directories are a burgeoning market. There is far less competition in niche directories and dominating a specific market segment and establishing brand recognition is significantly easier.

It is virtual suicide to attempt to compete withrepparttar 135708 behemoth search engines like Google. Web-surfers are interested in simplicity and efficiency, which translates to as few clicks as possible. This is an area where Google really cannot compete with a topic-specific search engine. Creating a simple, clear navigational structure of related content while cross-promoting related products or services will increaserepparttar 135709 site's value.

Top 10 Ways To Irritate Your Visitors

Written by David Bell

Let's face it. It is really hard to come up with new ways to fully irritate visitors to your site. I thought I would share some ways that I have found to irritate visitors and drive them away, thereby saving you money on your hosting bills. These tips are not in order according to their effectiveness, however #1 is by farrepparttar most effective. For 100% effectiveness, use any three of these techniques. 1. Install a script to disable everyone's right mouse click button. When someone tries to right-click, be sure to pop up a really insulting warning that accuses them of trying to steal your secret HTML code. Disablingrepparttar 135633 right click button will allow you to: - Keeprepparttar 135634 visitor from bookmarking your site - Keeprepparttar 135635 visitor from usingrepparttar 135636 forward and back browser functions - Keeprepparttar 135637 visitor from opening your links in a new window - Keeprepparttar 135638 visitor from stopping a slow loading or hung page - Keeprepparttar 135639 visitor from usingrepparttar 135640 Reload function to correct a display problem - Keeprepparttar 135641 visitor from printing your secret content - Keeprepparttar 135642 visitor from using such illegal tools asrepparttar 135643 Google site information tool Admittedlyrepparttar 135644 visitors can do all of these things withrepparttar 135645 buttons atrepparttar 135646 top ofrepparttar 135647 browser, but maybe they won't know that and simply go away as you intended when you disabled their dangerous right-click button. 2. Create a really long page then starts playing your favorite song and putrepparttar 135648 stop and volume controls atrepparttar 135649 very bottom ofrepparttar 135650 page. This will make sure they do one ofrepparttar 135651 following: - Listen torepparttar 135652 entire song allrepparttar 135653 way through 5 times while reading your content, which proves them worthy of experiencing your site - Try desperately to findrepparttar 135654 Stop button - Go somewhere else to stoprepparttar 135655 song from playing. 3. Decide in advance what screen resolution your visitors must use in order to see your pages. It is absolutely a great way to drive them off when they have to scroll from side to side to read sentences of information. You can make this 100% effective by making your pages so wide that no monitor can display it. 4. The really professional irritator will not settle for just one obscure browser plug-in. Go forrepparttar 135656 gold. Use several bloated plug-ins that no one has already installed. This should drive away all newbies because they usually have no idea how to install even one plug-in, much less three. Experienced surfers will be glad to spend 20 minutes installing plug-ins to view your unique content. 5. Whenrepparttar 135657 visitor arrives at your site, be sure to pop up at least two ads behind their browser window and a minimum of two ads in front of their window. This will give them lots of options in where to go now that they have been sufficiently irritated to desire to leave right away. Even more important isrepparttar 135658 way you treatrepparttar 135659 occasional hard case that actually stays on your site after all of your efforts. When they leave, remind them to never return. Start popping up windows all over their monitor with windows that multiply every time they try to close them.

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