The Power of Saying 'You Can'

Written by Nick Usborne

If you have children, you will doubtless remember saying to them, "You can do it."

It's what we say when our toddlers first struggle to their feet.

It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.

Children facerepparttar challenges of early life with greater confidence when they are supported byrepparttar 108024 belief and support of their parents.

And it doesn't stop at childhood. We continue to say, "You can do it" when our teens take their driving test, apply for college or dress up for that first job interview.

I recently finished reading John Le Carre's book, The Constant Gardener. He frequently touches onrepparttar 108025 thought that adults are simplyrepparttar 108026 children they once were, with all their childhood strengths and weaknesses, masquerading in grown-up bodies.

I think he's right. As adults, at home and at work, we still craverepparttar 108027 support and belief of those around us - our partner, our colleagues, our bosses.

When faced with a tough career challenge, it's still reassuring to have someone put a hand on our shoulder and say, "You can do it."

With this in mind, consider some ofrepparttar 108028 copy you write on your Web site, and in your emails and newsletter.

Where you now say something like:

At Acme Trust we support local arts through our funding program.

Consider saying this:

Through Acme Trust you can successfully apply for a grant to support local arts.

Where you say:

Acme Business Intelligence software aggregates data from acrossrepparttar 108029 enterprise and makes it available to your managers...

Power Words And Phrases

Written by Al Martinovic

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

They are also great for writers block too. When I am stuck inrepparttar middle of writing, I'll usually refer to my power phrases, andrepparttar 108023 next thing I know,repparttar 108024 sentences sometimes start writing themselves.

Some examples ofrepparttar 108025 power phrases I use include:

"Listen closely..." "As you may already know..." "Now, I don't know about you..." "Well, I've got news for you..." "Let me explain..." "And best of all..." "In fact..." "Here'srepparttar 108026 bottom line..." "Quite frankly..." "Now, I know what you're thinking..." "Take a deep breathe and relax..." "The answer is yes..."

Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include:

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