Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from rest?

The number one answer to this question is - add your own personality to your business and in your ezine.

I subscribe to probably over 100 ezines and most of these I do not even read. The ones that I like to read are ones that contain some personality. I like to know that there is an actual person that I can identify with or get in touch with if I have any questions.

You are main thing that makes your business unique! Use this to your advantage.

*Connect with your readers. This is whole purpose of your ezine. By doing following, you will make that very important connection.

*Let them get to know you. Have a section in your ezine where you talk to your readers and open up to them. I am not talking about pouring out all your personal problems to them, but share part of yourself that makes you who you are. Share little tidbits of your life so they know that you are a real person and they can connect with you.

I recently wrote an article, "5 Reasons Why You Should Post A Free Classified Ad" and have received a lot of positive feedback about article but nobody said anything nice about spamsters.

I tried to imagine what Internet would be like without spam and concluded my life would be negatively impacted by it's absence.

Most of spam I get is funny. Ridiculous claims, poor syntax and bad spelling seem to be constants. Sometimes when I try to reply to their scheme I am told by server that they have been shut down. These pathetic souls are promoting something that is, at least temporarily, out of business. They cite U.S. House and Senate bills that died in session as evidence they are not spamsters. I have actually been advised that unsolicited bulk email is not spam.

When I check my email and find no new messages it's a let down. I feel unpopular, unloved. If it's a slow day and all I have is a little spam I read it. It's pretty obvious these front line spamsters have been taken in by slick website that provides a bundle of services for a fee which includes "blasting" a pitch to millions of "opt in" email addresses. I feel better just knowing there is somebody dumber than Stupidman. They're so dumb they probably don't know they're spamming plus they paid for privilege.