What is one element that your business can't survive without? Here's a clue. Without effective implementation of this one element, your business is sure to fail.
Is it a great business plan? Is it dynamite web copy that sells? Is it super products and services for your niche market? Or is it ...?
And million dollar answer is ...
Drum roll please. Promotion! Your business can not survive without promotion.
But, not just a little promoting here and there. I mean consistent promotion. You should spend at least 80% of your work time promoting your business.
I'm sure you are asking yourself what I mean by promoting your business. Advertising and marketing your product or service. Branding your business name. These are forms of promotion.
Now I'm sure you are asking yourself why you should spend 80% of your time promoting. Well, how do you expect customers to find your product or service if you don't promote?
Just because you have a great product or service and killer web copy doesn't mean customers are going to come running to your website to buy.
Oh! And did you realize that a customer sometimes has to see your promotion up to seven times before they buy? That's why it is important that you get your message out over and over again.
More Promoting = More Customers
More Customers = More Sales
More Sales = More Profit
Finding enough time to effectively promote a business can be difficult, especially for online business owners who have to balance business management with promoting.
Business management usually includes such tasks as:
*Replying to customer emails
*Answering telephone calls
*Reading emails, ezines, articles, and web copy
*Finding fresh content, new promotion methods, and new places to promote
From this incomplete list you can see how business management can easily take up majority of your time. But bottom line is that you need to spend more time promoting and less managing.