The AdSense Factor By F. Terrence MarkleGoogle describes AdSense as "a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site's content pages and earn money." The AdSense ads displayed by Google on your site are matched to Google's interpretation of
content theme of your site. In this manner,
AdSense ads will be of interest to your site visitors looking for
unique content your site offers to them.
AdSense is a system where Google places its AdWords ads on
content pages of non-Google web sites. It is a pay-per- click (PPC) service where webmasters are paid a portion of
revenue collected by Google from
advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.
AdWords is
Source of AdSense Income
AdWords ads are
source of all
AdSense income you are able to generate. As a result, you need to fully understand
AdWords system in order to appreciate how
AdSense system works.
Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on
search engine results page along with
non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by
visitor before your AdWords ad will be displayed. In addition, you need to set
maximum amount that you will pay to Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track
performance of your ad. The ad will be displayed within minutes to
searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters,
ad text can have up to 70 characters and
display URL must be less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on
maximum CPC,
click through rate (CTR) and
relevancy of
ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using
value formula: CPC x CTR. The ad is placed higher as
valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if
CTR makes
value to Google higher than other ads with a higher CPC.
Google requires a minimum CTR in order to protect
AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if
CTR does not improve.
AdSense Program
You need to apply and be accepted by Google before you can display
AdSense ads on your web site. They are very particular about
sites that are eligible and accepted. Google’s name is on
ads and they cannot risk hurting
perceived value of
AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted into
AdSense program. Otherwise, your website may be dropped from
program.
Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of
ads. The ads are placed in a display box that you put on your website in a location that earns you money.
You have a chance to make a significant amount of money if
AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on
unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by
advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine
content on each page of your web site with an AdSense box. It will identify
AdWords ads that are contextually relevant to your website visitors based on
content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are
same ads that appear on
right side of a Google search results page for a specific keyword.
Contextual advertising is
process of displaying ads on a web site that are targeted to
individuals visiting
specific web site. The Google contextual advertising system scans
content text on your web site for keywords on each web page with
AdSense box. Google will display ads on each web page based on what it believes is
keyword theme for that specific page.
For example, if Google determines that
theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in
AdSense box. The ads about fishing are an approximate fit to
context or subject of
web page as determined by Google.
Monetize Your Content Rich Website