The Power of 'because...' Written by Robert F. Abbott
"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get response you want? If you picked third, one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already. The idea behind 'because...' is to provide an explanation or rationalization for request you're making. In other words, command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command. In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars." A number of Internet entrepreneurs report they've tested use of 'because' in their advertising copy and found it worked. I've used it myself on home page of Abbott's Communication Letter where visitors are invited to subscribe. I haven't tested to see whether or not it makes a difference. But I do know it helps in copy writing process. It helps because it pushes me to make a connection between an action and a consequence of that action. For example, "Wear a helmet when you ride your bike, because it will help you avoid head injuries if you fall." In this case, wearing a helmet is action; avoiding a head injury is consequence.
| | Do you make this big mistake writing your articles?Written by Chen Zarza
In marketing world if you want to be a prosperous individual, you need to get skill of copy writing, immerse into this skill is mandatory, this proficiency is vital ingredient to survive in there, every sales letter must be carefully “designed” going from headline through P.S.As a marketer, if you want to go far away, you know best way to get targeted traffic to your website: writing articles, this expose you at your client's eyes like an expert in your field, or maybe you are a knowledgeable people writing with other goals in mind. Anyway, whatever reason is, you need to hold your reader's attention up... Here is first and most important part of your article: headline, but don't get me wrong, I'm not saying headline is your article... I want to say: if someone read your headline and it doesn't grasp his/her attention, is over... you know this true. The headlines is so important and is just tip of iceberg!... Acquire skill of creating catching headlines, believe me this is priceless, it gives you enormous advantages.... of course, if you master it. Why headline is important?. now listen to this carefully: Headlines are your first contact with reader, is your chance to convince him/her to go on reading your article, is first door and must work really well. It is opening of your message, let me warning you: if you fail to recognize importance of headlines you are lost... The headline is so crucial that is knew as king in copywritting world, why it must be different when you write an Article?.... I don't believe there is difference at all, after a long time of creating articles I realized supreme importance of this writing communication component.
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