The Power Of Taglines - Take My Tagline Test!

Written by Debbie LaChusa


An effective logo/tagline combination can be one ofrepparttar best ways to successfully brand your business. But you don't have to take my word for it.

Do any ofrepparttar 146851 phrases below ring a bell?

See if you can identify which companies each ofrepparttar 146852 following taglines belongs to. You'll findrepparttar 146853 answers atrepparttar 146854 end ofrepparttar 146855 article. But before you read ahead to getrepparttar 146856 answers, take a few minutes to testrepparttar 146857 power of taglines yourself by namingrepparttar 146858 brand each of these top-ranked taglines belong to.

1) Have it your way

2) Is it in you?

3) The quicker picker-upper

4) Just do it

5) It's everywhere you want to be

6) Drivers wanted

7) When it absolutely, positively has to be there overnight

8) Finger lickin-good

9) Because I'm worth it

10)Let your fingers dorepparttar 146859 walking

So what exactly is a tagline?

When it comes to marketing, one ofrepparttar 146860 most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to userepparttar 146861 word tagline. Following are definitions for both terms:

Tagline: an often repeated phrase associated with an individual, organization, or commercial product.

Slogan: a phrase expressingrepparttar 146862 aims or nature of an enterprise or organization.

The two most important parts from each of these definitions are:

1) an often repeated phrase

2) expressingrepparttar 146863 aims or nature of an enterprise

The power of a great tagline

Think aboutrepparttar 146864 taglines you know and remember. They communicate something unique, valuable and memorable aboutrepparttar 146865 brand they represent. And they are always included in any communication about that brand. You seerepparttar 146866 logo and there'srepparttar 146867 tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.

Best of all, they help you remember a brand andrepparttar 146868 ONE thing that company wants you to remember about that brand. And that isrepparttar 146869 power of a great tagline.

Taglines make you top-of-mind

Your goal as a marketer should be to achieve what we call inrepparttar 146870 marketing world "top of mind awareness." Simply put, this means you want your product or service torepparttar 146871 berepparttar 146872 FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.

How To Get Others to Market Your Product or Service for You

Written by Debbie LaChusa


Marketing can be expensive and most small business owners donít have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you canít write, or you donít haverepparttar time to sit down and create a press kit or even write a press release?

Well, thereís an easy way to get publicity that does not even require you to write a press release. Try donating your product or service for an auction or door prize. Very often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to encourage attendance. Why not donate your product or service and benefit fromrepparttar 146850 free marketing exposure it can generate. Typically you will receive promotion duringrepparttar 146851 event, and inrepparttar 146852 event program. You benefit fromrepparttar 146853 implied endorsement ofrepparttar 146854 group conductingrepparttar 146855 event, and goodwill associated with giving away your product or service. You may even be able to write offrepparttar 146856 cost as a business expense. (Please check with your tax advisor).

And, not only will you receive free exposure, you will also gain a new customer. Who could tell a few friends, who could tell a few friends, who could tell a few friends ... you see where this is going. Itís a great way to get free exposure for your products or services and start to generate new customers. Not sure what groups or charities you should donate your auction item or door prize to?

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