An effective logo/tagline combination can be one of best ways to successfully brand your business. But you don't have to take my word for it.
Do any of phrases below ring a bell?
See if you can identify which companies each of following taglines belongs to. You'll find answers at end of article. But before you read ahead to get answers, take a few minutes to test power of taglines yourself by naming brand each of these top-ranked taglines belong to.
1) Have it your way
2) Is it in you?
3) The quicker picker-upper
4) Just do it
5) It's everywhere you want to be
6) Drivers wanted
7) When it absolutely, positively has to be there overnight
8) Finger lickin-good
9) Because I'm worth it
10)Let your fingers do walking
So what exactly is a tagline?
When it comes to marketing, one of most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use word tagline. Following are definitions for both terms:
Tagline: an often repeated phrase associated with an individual, organization, or commercial product.
Slogan: a phrase expressing aims or nature of an enterprise or organization.
The two most important parts from each of these definitions are:
1) an often repeated phrase
2) expressing aims or nature of an enterprise
The power of a great tagline
Think about taglines you know and remember. They communicate something unique, valuable and memorable about brand they represent. And they are always included in any communication about that brand. You see logo and there's tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.
Best of all, they help you remember a brand and ONE thing that company wants you to remember about that brand. And that is power of a great tagline.
Taglines make you top-of-mind
Your goal as a marketer should be to achieve what we call in marketing world "top of mind awareness." Simply put, this means you want your product or service to be FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.