They're probably not any smarter than you.

So why are they making money, when you seem to struggle to get an occasional sale.

I asked myself that for longest time.

Finally I realized marketers making money had a core program and stuck with.

In contrast, I'd make a few sales and then hopped on next program.

I made money, but boy was I working for it.

Finally I decided to pick a program and stick with. If sales were slow I'd stick it out.

I decided on my vehicle and started to promote.

Then I started to have my doubts.

I had 19 sign ups on my first level and no sign ups on my second level.

But there's another side to art of marketing and promotion that's just as important, maybe even more important.

In words of Kenny Rogers "You have to know when to hold them, know when to fold them."

Marketing is a percentage game.

Burn that rule into your brain and you'll save yourself a lot of headaches.

An article I read by Robert Blackman put it this way:

1) You can't say anything RIGHT to WRONG person. 2) You can't say anything WRONG to RIGHT person.

There are times I'll send my follow up letters to every lead for a week and not get a sign up.