The Power Of Niche Marketing

Written by Terry Stewart


The Power Of Niche Marketing 16/08/2004

Have you ever been over whelmed by allrepparttar competition onrepparttar 104085 internet. Allrepparttar 104086 other companies going afterrepparttar 104087 same customers that you are. Well panick notrepparttar 104088 world wide web is a MASSIVE market place andrepparttar 104089 best strategy is to create your own market.

Dont Compete Be Unique

1. The benifits of niche marketing 2. Dont dissappear inrepparttar 104090 crowd 3. The importance of a niche business 4. Ways of creating niches 5. Dont re-inventrepparttar 104091 wheel

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1. Niche marketing isrepparttar 104092 best way forrepparttar 104093 smaller business person to levelrepparttar 104094 playing field againstrepparttar 104095 larger companies. Niche marketing is where you find a corner of your particular market which is exclusive to you. There are a few ways of finding your niche and this article is about some ofrepparttar 104096 aspect concerning niche marketing

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2. The great thing about having a niche business isrepparttar 104097 fact that you are not struggling to compete against established marketers. Therefore you will not be invisible and you wont disappear inrepparttar 104098 crowd.Recreating products and concepts is a vital business skill I would go as far as saying it will keep you ahead ofrepparttar 104099 game. Most big companies hire developers to improve on their products and service. So it is no difernt forrepparttar 104100 small business person.

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3. A way of developing a niche is to sell to people you are familiar with eg. You could be a ex chef selling Automatic self lighting ovens which cleaned itself every night.

Do you get it, if you are familiar with a certain business you can cater for it like no other company.

Also you can concerntrate on a smaller part ofrepparttar 104101 market and become a specialist in that field. Like concentrating on helping diabetic people losing weight, instead ofrepparttar 104102 whole weight loss market.

Kicking Winning Goals

Written by Megan Tough


The competition for business is hotting up. The advances in new technology, ease of communication, and increasing expectations from customers have combined to makerepparttar marketplace more competitive than ever. In this world it is critical for small and medium businesses to be proactive about creating their future. Without proactivity, things just seem to ‘happen’ without your control.

A management system that is centred around goals is one tool thatrepparttar 104084 business can use to craft its future. This is a system of deciding what you are going to do everyday based onrepparttar 104085 goals you are working toward.

It sounds simple enough, butrepparttar 104086 research clearly shows that most businesses don’t set goals – at all. The goal setting process can seem daunting if it’s unfamiliar territory, or if you have so much on your mind that you don’t know where to start. This process will help you to sort through your key issues and create forwards looking goals that are innovative, resolve problems and improve results.

A goal-centred management system has 3 elements: 1. The goal orrepparttar 104087 objective you want to achieve 2. The activities required to achieverepparttar 104088 goals, and 3. The review or evaluation process.

Here arerepparttar 104089 5 steps required to put your goal management system in place.

1. Identifying your Goals Start by asking yourself these three questions. If you have employees, often they have a different view about issues inrepparttar 104090 business. Including them in this process can be really valuable. - What arerepparttar 104091 three things that irritate merepparttar 104092 most about my business right now? - What have I been putting off, that I know will have a positive impact on my business? - What is working pretty well, but could be improved?

It might help you to think in terms of some common categories such as:

Employees (skill levels, right people in right jobs) Managers (management style, experience) Customers (strength of customer base, number, loyalty etc) Financial (cash flow, capital, low debt, profit margins etc) Reputation (brand strength)Products/Services (leading edge, innovative, competition, price) Environment (flexible work practices, physical working environment, location) Technology (automated, streamlined) Production (capacity, product range) Distribution (low cost, efficient) Sales/Marketing(promotion strategy, marketing materials etc)

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