1.Why give away what you could sell?

That's a fair enough sort of question. If you write an ebook or report then surely you should be paid for your sharing your knowledge with others.

But if you put a price on your work, especially if you are not yet recognized as an expert in your field, you will probably find your work being overlooked.

Why not make it freely available to anyone who might be interested in your topic of expertise & promote yourself in resource box you put at bottom of your report.

Allow it to be reprinted as long as your resource box is included.

2.What do you give away?

Take a look around your website. What is your expertise? Use your knowledge to create an article or report you know your clients would love.

Write a "How to" article or "5 steps to" article. As long what you give away helps or solves a problem for someone, it will help you to get established in your field.

**What The Hell Is A Blog Anyway?

The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on web. So if you were away travelling on a round world trip you might post a diary on a website so your friends and family could keep up to date with your progress. On this online diary, or 'web blog' you might also post photos for your friends and family to view.

And so - BLOG was born. And it's really nothing more than that - a collection of thoughts and information from one individual to be read and seen by others.

**So What Makes A Blog Different To A Website?

A blog is more immediate and informal. A blog doesn't have a homepage as such - it just has blog entries or 'posts'. The author or 'blogger' makes regular posts into blog that are archived as new ones are added.

The main difference between a website and a blog is that a blog is designed to be added to much more frequently than a website. Some blogs are added to by their authors once a day or more! But it has to be said that such bloggers are in minority.

**Is Blogging For You?

Well, it provides you with a unique opportunity to keep in close contact with a specific group of people. The CEO of a company may choose to launch a blog to keep in touch with staff members and shareholders. As a business-owner you might want to start a blog to let your customers or suppliers know what is happening in your business.

Blogs are not for everyone, so here's a few key questions to ask yourself.

** Question 1

Do you want to keep in close contact, on a one-to-one basis with a specific group of individuals?

** Question 2