In order for your email message to stand out from crowd, it must be different and unique.

And, in order to be "Perfect Online Ad" it merely needs two (2) "Key" elements:

1. A "Killer" Title. 2. An Email Link.

The Title.

The Title must be short, no more than 6 to 8 words. Less in this case would be more.

The very best Title I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on link to visit a web site.

Can you guess what those words might have been?

Your Title must be in Subject area of your email message and it is recommended that you make use of one or more action words to capture your readers imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

An Email Link.

The other "Key" eleement of "Perfect Online Ad" is an email link in your message.

Subject of email should read:

Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ]

[ For BODY of your email message, write: ]

FOR IMMEDIATE RELEASE

CONTACT: Your Name Company Name Street Address City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL:

Short one sentence headline. This can be same as your Email Subject Header. The "KEY" is to make it a good one.

The "Subject" of your email message will either get your Message read eventually or deleted immediately.

Maximum of three paragraphs.

Cover standard Who, What, Where, When, Why and How that media people deal with all time.

<---------End Press Release Text-----à

Why bother with a Press Release?

If you have a good story, you can benefit from HUGE FREE exposure to a real world audience of millions, perhaps even tens of millions of people online and off.

A Press Releases must be sent to a media contact.

Pick and choose who you send a release to according to what info it is that you are trying to publicize.

For example, you do not want to send a release about a new AUTO PARTS to editor of a SEWING magazine.

These media people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

So, how do you tap into email addresses of all these media pros?

Visit web sites of top media outlets.

Here you are going to need to do a little leg work. Or, rather, "let your fingers…" :-)

First, visit :

Internet News Bureau - Partial Distribution List http://www.newsbureau.com/medialist/

This web site lists names of 100's of media contacts that accept Press Releases via email. Unfortunately, they do not provide you with contact information as they sell that as part of their business.

But you can still make use of list, because it is a list of media contacts that do business on and via Internet.

How do you get their contact info?