SE Tactics: The People's Guide to Pay-Per-Clicks

The People's Guide to Pay-Per-Clicks

Written by Alvin Apple

Have you tried to get your site listed on a search engine and ended up lost in a sea of red tape? Have you paid a lot of money to have your site listed only to get little or no response? Don't give up. You aren't alone, in fact there are thousands of others out there asking repparttar

same questions you are. How do I get listed on a search engine? How do I make sure that my site is highly ranked? The inner workings of search engines can be as mysterious as a masonic temple ritual, but you can side-step repparttar 128413

hassle.

One way to circumvent repparttar 128414 agony of submitting and resubmitting your site to search engines is to go with a pay-per-click program. These simple and effective programs, as well as similar pay-per-impression programs are offered at several search engines such as AskJeeves, Google, Goto, and NetFlip.

A pay-per-click system is a search engine ranking system which is based on bids. You choose a search term or terms, and then bid a certain amount of money, which you pay each time a net-surfer clicks on your url. When a search term is entered, all of repparttar 128415 sites registered with that term are displayed in order of bid, highest to lowest. The bid list is available to all who register, so you can decide where you will be ranked, based on how much you're willing to spend. Really common terms are more heavily used, and therefore more expensive. I've seen some business search term bids go over a dollar per click, so this may price you out, but you should try to list with at least one of repparttar 128416 more common terms, even if you don't rank in repparttar 128417 top ten or even 20.

Adding Meta Tags to your site

Written by John Karnish

Presently it's hard to tell if meta tags will help you achieve a better ranking. There are so many criteria in determining a site's placement that meta tags are never going to be repparttar

ultimate factor in deciding whether your site gets placed in repparttar 128412

top ten. Some search engines do not even support meta tags.

I always like to add meta tags to my site, because I know they usually help. I also know they won't harm my chances of achieving a good listing if they're made correctly.

If you're unfamiliar with html, you might want to have someone help you add your tags to your webpages. However, it is pretty simple and you really don't even need any experience coding pages.

I suggest that you open your coding in a text editor like Notepad. You always want to place your tags in-between repparttar 128413 tags. This is what it will look like:

Your Site's Title Enter meta tags here.

Quite simple. Now you want to add your tags. I like to start with repparttar 128414 keyword tags. You should spend some time finding repparttar 128415 best keywords for your site. One great place to look is GoTo's keywords suggestion page. Type in your main keyword and it will return a large list of relevant keywords and a number of how many times repparttar 128416 term was searched in repparttar 128417 past month.

The first step you want to take is to choose a good title. Most search engines index between 80 - 120 characters, so make sure you don't go over 120. Most engines give good weight to repparttar 128418 title in determining your placement, so be certain to use your best keywords in your title. I would use one or two, but I wouldn't recommend repeating them.

Keyword 1, Keyword 2

Now it's time to create your description tag. Always include title and description tags. If you don't, a title and description will be made for you and it could make your page sound unappealing. Most search engines will use about 150 - 300 characters of a description tag, so 200 characters would be a good size.

Remember that your description tag should make sense! List your main keywords, but just don't repeat them endlessly. Search engine surfers will think your site is garbage and won't visit it, and you most likely will receive a lower ranking.

Do include two, three or even four good keywords and phrases, but make sure your description still sounds normal.

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