The Pendulum Swings Both Ways

Written by Elena Fawkner

The first quarter of 2001 has been a shocker for many, if not most, online businesses, particularly those that rely heavily on third party paid advertising on their websites and in their ezines. It doesn't seem to matter who you are -repparttar Wall Street Journal or one-person webfront operation.

Hot onrepparttar 119086 heels of spiralling stock indexes and dot-com failures, many people are just plain leery of anything that has an "Internet" label. As a result, many online business owners are shutting up shop, figuring thatrepparttar 119087 returns just aren't worthrepparttar 119088 investment of time and money.

But wait. Let's take a deep breath and look at what's really going on here. You should be encouraged.


Inrepparttar 119089 beginningrepparttar 119090 Internet wasrepparttar 119091 new frontier. With all those metaphors being bandied about all overrepparttar 119092 place - talk of gold rushes, pioneers, gold nuggets just lying there forrepparttar 119093 taking - "go west young man (or woman)", echoed in our ears, "stake your claim to your share ofrepparttar 119094 Internet riches".

And so every man and his dog and every woman and her cat slapped up a website and started publishing an ezine. After a while, our pioneer started making actual money charging for advertising on her website and in her ezine and sellingrepparttar 119095 latest information product and business was plentiful.


After a while, things started to level off. No longer experiencing repparttar 119096 heady rush of exponential growth on a weekly basis, things started to level out. Business remained solid, however, and our pioneer, now thinking of himself as a capital E "Entrepreneur" figured, OK, this isrepparttar 119097 end ofrepparttar 119098 first big growth phase. It's time to start consolidating. And so our entrepreneur started investing in already-formed relationships, concentrating on existing customers, developing his "List" of contacts and joint venturing like crazy to try and sustain momentum.


But then things started to go wrong inrepparttar 119099 promised land. All of a suddenrepparttar 119100 most promising, courageous and innovative Internet businesses started to, well, bomb. All of a sudden, venture capitalists were demanding business plans that actually requiredrepparttar 119101 business to turn a profit. No longer was it enough to be onrepparttar 119102 cutting edge of an emerging new economy. Now all of a suddenrepparttar 119103 bankers started talking about "returns on investment", "time value of money", and (shudder), "profit"!

Are You Guilty Of Being An "Information Overload" Junkie?

Written by Mary Holzrichter

If you're like me, perhaps you've been onrepparttar internet for less than a year. For those first few months, you pretty much just surf around absolutely dumbfounded by allrepparttar 119085 information available in cyberspace. Wow! After a while, you actually feel yourself becoming addicted, and you can feel yourself being transformed into (Oh, no!) a "Mouse Potato".

Since you love this internet thing so much, you decide you may as well earn some money while maneuvering that mouse. What a great idea! My own home business!

You join as many freelance "work at home" job sites as possible, sending out your resume to all of them, and hoping that you'll land that perfect administrative-type job. Well, it appears that those jobs are few and far between. For every job opening, there are literally thousands of applicants. Unless you're a transcriptionist, have website design or techie skills of some sort, they are next to impossible to land.

So, it's on to a new quest!

By now you are definitely determined to make money onrepparttar 119086 internet. So you go into a manic search forrepparttar 119087 perfect affiliate program. After an exhaustive length of time and a few bad judgments, you settle on one or two that you feel are right for you and that you believe in.


Inrepparttar 119088 meantime, you have it in your head that you need a website. When promoting your affiliate program, you suddenly start noticing thousands of ads for information on internet marketing. Many ofrepparttar 119089 ads are for marketing newsletters. Oh, my, look at all this information. So you start signing up for just about every newsletter. Hm-mmm! How to design a website, how to workrepparttar 119090 search engines, how to get your ad to 600,000+ per day, how to write effective ads, how not to write ads, how to make your website sticky, how to publish your own newsletter, how to be one ofrepparttar 119091 5% who make it throughrepparttar 119092 first year, how to not be one ofrepparttar 119093 95% who don't make it throughrepparttar 119094 first year, how to use autoresponders to run your follow-ups, how to keep from having your ISP shut down by people yelling "SPAM" at you, how to handle customer relations, how to do viral marketing, how to brand your business, how to go about campaign marketing, how to produce website traffic, andrepparttar 119095 list goes on and on.

And I ended up spending most of my time reading them. Sure, I learned a lot, but I don't even have a website yet!

Uh-Oh! Now look what has happened! You've got mountains of printed out information on every imaginable subject, your bookmarks are overloaded, your email folders are bulging, AND you find you're not using any of it because you've got SO much, you've forgotten about any of it specifically. I won't even mention all those "had-to-have" eBooks. The heaps of paper are piled so high that it has become an insurmountable task to go through them, andrepparttar 119096 bookmarks have strange titles which don't ring a bell, some ofrepparttar 119097 emailed newsletters are still setting where you put them to read more in-depth later, and you get torepparttar 119098 point where you wonder,

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