My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and results were predictable. I soon had a mountain of debt with little in way of results to show for it.

It wasn't Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to Internet. The term refers to reasons why a user abandons a site before taking action site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to items that are being searched, not home page of site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to product or service should be removed.