The Pay Per Click Mistakes Of A New Marketer

Written by Ronald Gibson

Copyright 2005 Ronald Gibson

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into andrepparttar results were predictable. I soon had a mountain of debt with little inrepparttar 141435 way of results to show for it.

It wasn'trepparttar 141436 Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes duringrepparttar 141437 planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

My first, and probably biggest, mistake was not "looking before I leaped". I did not takerepparttar 141438 time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Takerepparttar 141439 time to dorepparttar 141440 proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware ofrepparttar 141441 cost or risks of any program before you invest money or time on it.

Abandonment - Why Visitors Don’t Turn Into Customers

Written by Halstatt Pires

Every good Internet business understandsrepparttar value of conversions versus hits received. Far too often, businesses become fixated onrepparttar 141395 hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus isrepparttar 141396 road to ruin because it fails to take inrepparttar 141397 issue of abandonment.


“Abandonment” is one of those terms that has a unique meaning when applied torepparttar 141398 Internet. The term refers to reasons why a user abandons a site before takingrepparttar 141399 actionrepparttar 141400 site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites onrepparttar 141401 Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus onrepparttar 141402 following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly torepparttar 141403 items that are being searched, notrepparttar 141404 home page ofrepparttar 141405 site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane torepparttar 141406 product or service should be removed.

6. Flash, music and other “atmosphere elements” ofrepparttar 141407 site should be removed or optional to speed up load times.

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