The Path To Your Prospect's Wallet Begins At His HeartWritten by Lisa Packer
You want your prospect to make decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out facts, and he comes to a rational decision based on them. Right?Wrong. People buy things based on emotion. And if you’re not connecting emotionally with them, they aren’t going to buy from you. It’s that simple. In fact, studies have shown that people with injuries to area of brain that controls emotions don’t just suffer from an inability to feel them. They become paralyzed over even smallest decisions, like what to have for breakfast. So how, then, do you go about blazing that path from your prospect’s heart to her wallet? First of all, you tell her what’s in it for her. What are benefits she will reap from your product or service? Will it allow her to spend more time with her children, and so become a better mother? Will it make her more beautiful? What does she stand to lose if she doesn’t buy from you right now?
| | Ten reasons why you MUST Advertise. Written by Zoran Karapancev
In today’s world of high competition, advertising and publicity are one of most important tools designed to give customers an incentive to buy products or services within a specific period of time. The average American is now exposed to over 3000 advertising messages a day. Add it all up and you have nearly 50 trillion doses of advertising released into environment each year. And where is your business in this crowded picture? With this special report we will show you how you can overcome two biggest obstacles in your business - getting noticed and producing profits - without paying for it! You will increase public awareness for your products or services, attract attention of potential investors and stand out from crowd getting competitive edge you need. REASONS TO ADVERTISE
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