The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software Marketing

Written by Melvin Perry


There is a trend going on inrepparttar world of internet marketing. If you truly open your eyes and pay attention to everything inrepparttar 119864 internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. This trend is a marketing shift from text ebooks to more high valued products like multimedia online presentations and software products.

In times past, many people have made tremendous fortunes online selling ebooks only. Butrepparttar 119865 days of making serious money from writing your own text ebooks is now over. It is extremely difficult now to write an ebook that will net you a six figure profit. Many internet marketing experts recognized this and immediately changed their marketing battle plan. A lot of them jumped directly intorepparttar 119866 software industry to tap intorepparttar 119867 wealth of income that many individuals like Bill Gates from Microsoft and Larry Ellison from Oracle are already achieving.

Nowrepparttar 119868 software and technology industry has been known to create many multi millionaires and even billionaires. Due torepparttar 119869 large number of millionaires inrepparttar 119870 software industry, I can conclude that a lot of internet marketers who actually dive into this industry and truly use practical internet marketing principles to market their software will also become millionaires. This is why there is a rapid transition from traditional ebooks to high quality software.

This transition is a very smart move and I personally recommend everyone involved in internet marketing to get involved inrepparttar 119871 software marketing industry. Here is my 3 reasons why:

1. Software can be high in value

High quality heavyweight software is usually pretty expensive and will reap a nice profit per sale. When I speak of high quality software, I am speaking about any software that will net you over $75 in profit. If you are really looking to earn a millionaire fortune online, you can not sell any cheap software that will earn you between $10 to $50 per sale. This is no different then selling your average informative ebook online today. You must sell high value software if you expect to make even a slight fortune. Bill Gates will not berepparttar 119872 billionaire he is today if he just sold cheap software.

2. Not a large supply of high quality software online

Very high quality software does not saturaterepparttar 119873 internet like traditional ebooks do. You do not want to sale worthless overvalued information products that everyone is selling on their website. You want to sell unique software that is ofrepparttar 119874 highest caliber. The reason whyrepparttar 119875 ebook marketing craze is over now is because ebooks have literally saturatedrepparttar 119876 online world. Ebooks were very good in their first days, but it eventually evolved into a problem where every ebook you read will sayrepparttar 119877 same thing with a slight twist.

A Simple Strategy to Increase Profits

Written by Kathleen Gage


Title: A Simple Strategy to Increase Profits Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 712 Copyright: © 2005 by Kathleen Gage Web Address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include repparttar resource box atrepparttar 119863 end. Notification would be appreciated but is not required.

A Simple Strategy to Increase Profits By Kathleen Gage

In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One ofrepparttar 119864 best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush throughrepparttar 119865 hiring process due to being reactive rather than proactive when filling positions. With some preplanning inrepparttar 119866 hiring process and implementation of sound strategies once people join your organization, you will lowerrepparttar 119867 cost of doing business by considerable amounts.

As you prepare to hire considerrepparttar 119868 following:

•What type of person are you looking for? •What arerepparttar 119869 values that drive your company? •How difficult isrepparttar 119870 job you are filling? •Do you have anyone internally who can dorepparttar 119871 job? •How long will it take to findrepparttar 119872 right person forrepparttar 119873 position? •What are you willing to negotiate withrepparttar 119874 potential candidate?

In looking for potential candidates you may want to try more thanrepparttar 119875 traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees - often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. Withrepparttar 119876 wrong choice morale with other employees can go down. Withrepparttar 119877 right choice it is just as likely to go up.

Think throughrepparttar 119878 compensation package. Arerepparttar 119879 wages fair forrepparttar 119880 job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

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