The "Other" New Year's Resolution

Written by Tim Knox


Small Business Q&A with Tim Knox

Since this is my first column of 2004, I thought we'd spend a few minutes talking about those well-intentioned, though seldom kept promises we call New Year's Resolutions.

In addition to "This year I will lose weight!" and "This year I will stop smoking!" andrepparttar ever popular "This year I will stop watching reality TV!" one ofrepparttar 104682 more common resolutions made by many folks this time of year is "This year I will start my own business!"

I call it "The American Dream Resolution," and like most New Year's resolutions it is a proclamation of intent that is often made, but seldom carried out (at least in an effective manner).

Before you jump offrepparttar 104683 ledge intorepparttar 104684 entrepreneurial abyss in 2004, here's a little test to help you decide if this truly is a resolution you are qualified to make or if you should just stick to "This year I will lose weight..."

Give yourself 10 points for each "Yes" answer and a big ZERO for each "No."

1. Can you delegate without micromanaging? Running a business requiresrepparttar 104685 performance of dozens of simultaneous tasks and it's foolish to try to handle them all yourself. You must surround yourself with partners and employees whom you can trust to perform these tasks as you would yourself. If you can't dish out responsibility without worrying overrepparttar 104686 result, add a zero to your score.

2. Are you self motivated and disciplined? If you do not haverepparttar 104687 wherewithal to bounce out of bed each day without your spouse drenching you with cold water, chances are you don't haverepparttar 104688 self motivation or discipline required to be an entrepreneur. Business demands that you take action based solely on your own volition. You have to motivate yourself to pick uprepparttar 104689 phone and make sales calls. You have to motivate yourself to get inrepparttar 104690 car and visit customers. You have to do a hundred things every day that will not get done unless you make yourself do them.

3. Are you afraid of a little hard work? Starting a business is easy, right? WRONG! If you think working for someone else is hard work, try starting your own business. You will be required to give every ounce of blood, sweat, and tears you can muster. You will have to work long hours and be on call 24/7, at least inrepparttar 104691 beginning. Ifrepparttar 104692 mere thought of hard work makes you tired, congratulations, here's your zero.

4. Are your personal relationships strong enough to withstand starting a business? The first question I ask anyone who tells me they want to start a business is: "What does your spouse think?" When you start a business you may have to spend more time away fromrepparttar 104693 family than you like. The business may also put a strain on you financially. You will have enough obstacles in your way without having to worry if you haverepparttar 104694 support of your family and those closest to you

5. Can you sell? This is a triple zero question since every business requires customers and inrepparttar 104695 beginning it will be up to you to get those customers. This means selling yourself and selling your products. Even though customers arerepparttar 104696 lifeblood of every business, you'd be surprised at how many entrepreneurs HATE this aspect of doing business. Do you cringe atrepparttar 104697 thought of cold calling i.e., walking into a business and asking to speak torepparttar 104698 owner? Can you pick uprepparttar 104699 phone, call a prospect, and ask for an appointment without breaking into a cold sweat? If you are not comfortable selling, you will have a very hard time in business. Zero, zero, zero.

Is Your Website Credit Card Friendly?

Written by Tim Knox


Small Business Q&A with Tim Knox

In my last column I discussedrepparttar process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow. I also pointed out that you may have to look beyond your local bank for help in getting things set up. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website.

If you'll recall,repparttar 104681 question that spurred this topic came from a lady who went to her local bank for help in setting up a credit card acceptance system for her business and her banker wasn't very knowledgeable onrepparttar 104682 subject. I pointed out that her banker's ignorance ofrepparttar 104683 subject probably wasn't a reflection on his skills as a banker, but a reflection onrepparttar 104684 compartmentalization ofrepparttar 104685 credit card aspect of banking.

The fact is, most banks can provide you withrepparttar 104686 merchant account needed to accept credit card payments, but beyond that have little to do withrepparttar 104687 process. Even larger banks may only have a single person on staff who is tasked asrepparttar 104688 "credit card expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).

I have helped many clients set up online credit card processing systems and more than once I've had to sit down withrepparttar 104689 bank issuingrepparttar 104690 merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here'srepparttar 104691 Bible, here's my hand) fromrepparttar 104692 bank employee who was in charge of processing internet merchant account applications, "When someone pays online how do they swiperepparttar 104693 credit card in their computer…"

Much like a brick and mortar credit card processing system, you will needrepparttar 104694 following to accept credit cards on your website: (1) an electronic shopping cart system that allowsrepparttar 104695 customer to select products and checkout when ready; (2) a payment gateway service to get approval or declination ofrepparttar 104696 credit card; (3) a credit card processor who will processrepparttar 104697 transaction; and (4) an internet merchant account issued by an acquiring bank in which processed funds are deposited.

We covered most of these elements last week. Here's a quick refresher for those who missedrepparttar 104698 basics, then we'll talk about a shopping cart system.

Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information torepparttar 104699 webpage form. Think ofrepparttar 104700 gateway service asrepparttar 104701 middleman inrepparttar 104702 process. The website's shopping cart checkout system electronically submitsrepparttar 104703 credit card torepparttar 104704 gateway service who then routesrepparttar 104705 information torepparttar 104706 processor for approval. Depending onrepparttar 104707 reply fromrepparttar 104708 processor,repparttar 104709 gateway service will return an approval or declination forrepparttar 104710 purchase. This entire process takes just seconds to perform.

Credit Card Processor: The credit card processor is an electronic data center that processesrepparttar 104711 credit card transactions coming fromrepparttar 104712 gateway company, ensures thatrepparttar 104713 charge is valid, then settlesrepparttar 104714 funds in your merchant account.

Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated withrepparttar 104715 major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and inrepparttar 104716 end,repparttar 104717 granting ofrepparttar 104718 merchant account will come down to economics fromrepparttar 104719 bank's point of view. Ifrepparttar 104720 bank sees evenrepparttar 104721 smallest iota of risk, you will not be grantedrepparttar 104722 account. Fortunately,repparttar 104723 growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.

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