The One & ONLY Objective Your Website Should Follow!Written by Chris Elliott
Now I first want to let everyone know that this is not an opinion or some fluff about what your website should be doing. It is what your website MUST be doing to guarantee your success online. There are so many "so called" experts out there that say you should be using your site to make sales, NO NO NO! This is absolutely wrong! The number one, and yes I really mean number one purpose of your site should be to collect e-mail addresses! Why should you do this? What if your prospect doesn't doesn't order and leaves your site? Where are you then? Out of a potential sale!The key point here is you can have a sales page or freebies page but you need a way to collect e-mail addresses for people who decide not to take you up on your offer first time around, a second chance if you will. The correct way to do this would be with a popup window when visitor leaves your site without ordering, because if they order you've already got their e-mail address. In this popup you should have some sort of freebie, a free ebook, a free consultation, a free 3 chapter preview, you get point. If you can get an e-mail address you can follow up using an autoresponder and this will give you as many chances as you need to close sale. Another thing you need to realize is stream of income your e-mail list will provide you for many years to come. If you didn't have an e-mail collection system in place and you received orders for a product you where promoting then that's end of line for you with that customer. Now, if you where collecting e-mail addresses of all of your customers and you started promoting a great new product, you would now be able to send this proven customer a new offer and since you've already proven your credibility with first sale, second sale will be MUCH easier to close. Do you see where all of this e-mail collection really determines your success online?
| | Exercise Your Marketing SkillsWritten by Doran Roggio
If I were to mention exercise what is first thing that comes to mind. The majority of us would no doubt conjure up an image of a sweaty bodybuilder grunting as he attempts to lift an astronomical weight, or perhaps you picture a slim, muscle toned aerobics instructor vigorously going through movements of box aerobics shouting out maneuvers to her students. Both of these images depict individuals who are 'taking it to limit', pushing themselves to their maximum and beyond to reach their fitness goals, thereby increasing their stamina while building a muscle toned physique. Such fitness pros establish routine workouts and proper diet in order to obtain physical benefits they desire.What does all of this have to do with your marketing? Just what is meant by exercising your marketing skills? How can you tone your marketing muscles and become skillful in your marketing techniques? To begin, lets define exercise. There are three applicable definitions we are going to discuss, taking each one at a time. 1.Repetition of an action so as to develop or maintain one's skill. Now ask yourself what are some things I can routinely do to sharpen my marketing skills? Just as bodybuilder has a daily regimen of diet and exercise, so, too, should you have a daily regimen of study, and practice. To attain marketing skills it is essential to take in knowledge on a daily basis. Perhaps you only have fifteen minutes each day. The serious bodybuilder understands that even 15 minutes a day of exercise can put him closer toward his fitness goals. A bodybuilder would never leave his fitness to guesswork. He knows that it is essential to his progress that he learns proper methods of weight lifting. He may even hire a trainer. This will not only ensure his success, but in so doing bodybuilder is reducing risk of pitfalls such as sport injuries. By same token, trainer is able to keep bodybuilder motivated. It is essential for you to approach marketing training with same discipline. Not only will you more quickly develop marketing skills, but you will be less likely to become weary and unfocused. Make it a practice to learn something new every day. Obtain necessary information from reliable and professional sources to become proficient. Develop your marketing strength with help of a marketing trainer. While creative thinking is a marvelous tool to be utilized, you also need to seek help from professionals who have already mastered art of marketing. 2...to carry out functions, requirements, or terms of.. Once bodybuilder has a routine (a plan of action) he must diligently work at it. He could not expect to see results without action on his part. Nor would he build physical stamina if he skipped his workouts. Each time he returned to his regimen, it would be as if he were starting anew. He would have gained very little benefit. The effects would be minimal. In time, he may become disillusioned and give up. In short, bodybuilder must make a commitment to routinely carry out requirements of his workout in order to reach and maintain his fitness goals.
|
