Now, I mean AFTER you've read this article, shut down your computer, give your sore eyes some rest, get that bottom out of that squeaking chair and go out, implement publicity tricks mentioned here.

Right so, your Bermudas and t-shirts are on, but hey, that brings us to our first suggested trick. Why not wear a t-shirt that’s got your company name logo and a punch-line on it. Come on, don’t put this off list just because you don’t want to get it printed. I've got a better reason to make you search for a screen printer in yellow pages. You don’t get just one t-shirt done. You get a bunch of t-shirts done, depending upon your budget. And so you wear these t-shirts day in and day out, NO. You distribute it. Whatever your site is based on, its got to have some people visiting it. No matter what you do it’s impossible to have no one visiting it. You can easily get about 10 people on your site, even if you sell skunk.

But this is not what you need. You need more zeros suffixed to that 10 right, and that’s why your reading this article. Okay so find out who these visitors are, try and contact them (you could have already collected their e-mails for newsletters and ask them to send their shipping address). Now, send one of your t-shirts to them as a "gift" or "prize" for something that they have done on your site. Lets suppose if yours is a web hosting firm, they get t-shirt as a complimentary gift. They happily wear your company’s t-shirt, because they think that they took a right decision since they are already getting returns and you get that much deserved advertisement. Now, if your budget is not astronomical, send your t-shirt across to people only from those areas where your target audience is located.

Now, as an under effect, these people will also send their friends to your site, 'coz they could also win/get something out of site, isn't it. Now, this is where you should start thinking out of box. You could send Bermudas (not one your wearing), smart college bags, pens with your company name and website printed on it (really cheap, but then your 'winner' is not a moving billboard) and so on. If you target local market, you could send a pizza delivered to your customers. You could visit a book store, meet manager, and ask him to place a bookmark in every book that’s sold, and you guessed it, this bookmark has your company name and website written on it.

So basically possibilities are endless. It all depends on what you are selling; target your marketing technique accordingly. But your product is that funny thing which simply cannot be marketed way I say right. Wrong. Let’s take example of a site selling dog food. Now tie up with a pet shop and give a free pack of your best dog biscuit to every customer who has just bought a pup. So, you see, its not that you can’t do it. It’s just that you think that you can’t do it.

That big bass bin can’t handle vocal sounds, and front speakers would melt if they had all those thumps going through them. So car audio separates out various frequencies using filters, sending only bass to big bins in back, and only higher and more delicate sounds to little speakers at front. Both, and especially bass, are then amplified so they are audible in next county.

Marketers have borrowed same terminology as a way of looking at how their business treats its customers. Marketing graduates will often talk about ‘Filters’ and ‘Amplifiers’ almost as if they actually understood them.

Filters

A filter in marketing speak is anything which prevents your customer from doing business with you. Some filters are ‘natural’ – if you provide personal training services for example all of your clients will need to be within easy reach. This natural, geographic filter means that you are unlikely to sell to someone in another country.

Others are contructed. Mercedes Benz dealers world over have large, bright, glassy establishments. They tend to intimidate anyone who can’t afford prices, acting as a natural, probably intentional, filter.

Filters can also be fairly subtle. If you send out a mailing by post, research shows many are discarded without even being opened. If you have a leaflet delivered, ‘open an envelope’ filter is removed, so people can’t help reading it, even while they are trying to throw it away.

Amplifiers

An amplifier is anything which increases ease of doing business with you. Any business which decides to take payment via credit cards, for example, will find number of people who can do business with them is amplified compared to when only cash was acceptable.