- by Damon G. Zahariades

Copyright (c) Damon G. Zahariades. All rights reserved.

It's true. They don't.

That's why you should look at numbers whenever you're searching for answers.

Let me explain...

A lot of times, I'll start cruisin' forums and I'll notice folks saying their web sites aren't selling.

They'll complain, "I've had my site up for six months and have only sold four ebooks. This blows."

They're right. That *does* blow.

I'm not gonna go into all things they should be testing and tweaking. You've heard it a thousand times and I'm not in mood to regurgitate it.

Instead, I'm gonna simply list a process you should be following if you're trying to sell something from a mini site.

Step by step. With a running example to drive point home.

Step #1: Define success ===========================

Let's say you want to sell 100 copies of your ebook, "Sitting On Your Bum For Fun And Profit."

If you sell 101 copies this month, you win. If you sell 99 copies, you lose. Simple as that.

That's why we define success. So, we can get rid of flighty "we almost made goal" crap. You either make it or you don't.

100 copies is "line in sand."

Step #2: Know your conversion ratios ========================================

You get 1,000 unique visitors from Overture. You sell 8 copies of "Sitting On Your Bum For Fun And Profit."

What's your conversion ratio?

It's 0.8%.

Let's be honest. That ain't so good. But, if you're happy with it, your job just got easier. All you have to do is drive a tidal wave of traffic to your site.

Step #3: Do math ========================

Here's what you know...

Or, if you are a bit more "sophisticated" you use e-mail filters so that un-solicited messages never get to your inbox.

If you are e-mail marketer you know downside to this... when your sales effort gets tossed to trash before recipient sees it you are losing money.

What can you do to make sure that (at least) more of e-mail you send out does not get tossed to trash as SPAM? Here are three services you can use.

(1) Get a Spam-Check Analysis & Report done on your e-mail message before you send it out. This is a free service, and analysis report shows you what you need to change to decrease "spaminess" of your newsletter or email.

I have been using Spam-Check Report for past few months now and it is like my personal proofreader/editor for all my mail outs.

If your marketing is something you cannot afford to take lightly, then just send a copy of your newsletter, or other mass mailing, to this e-mail address and get a detailed analysis report instantly.

mailto:spamcheck-soamazing@sitesell.net

IMPORTANT: Make sure you put word TEST as first word on subject line.

(2) Create Vivid Images in Your Readers' minds. One of my college professors used to stress that we (humans) do not store information in words, but in "pictures".

I will spare you details of his explanation, but there is some truth to this.