The Number One Reason Most Websites FailWritten by Michael Cheney, magnet4web.com (c)
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money. Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand needs of people visiting them. But there is an underlying common reason for all these failings.. "A Website? Yeah - We Got One Of Those Three Years Ago" I guarantee you will have heard something similar to this statement before. Some people take viewpoint that a website is something that gets done, box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like right thing to do. They don't have a better reason than that. The information they put on website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of offices. And that's it. The site goes live and they tick box.. "The Internet Sucks - We Don't Get Any Business From It" That's what these people say three years after their brochure website went live. It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text across top and an early 90s colour scheme. Why on earth haven't they got any business from it?! And this my friends, is number one reason most websites fail - business owners treat decision to get a website like it's least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to!
| | 4 Reasons You Need To Forget About Search Engines Written by Michael Cheney, magnet4web.com (c)
Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up? Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up over course of a year just by that niggling thought at back of your mind “Am I on first page?” – I bet it if you counted up all times you did it you would be looking at hours. But are search engines really that important to success of your website? No, they’re not – here’s why.. 1. They waste your time. Admit it – you spend hours just seeing where in rankings you appear when you could be spending that time improving your business, adding more great content to your website or following up on those sales leads. 2. They owe you nothing. There is nothing more dangerous than your website’s traffic and hence your business’ revenue being dependent on one type of resource (i.e. search engine) or worse still one particular search engine. They can change way they list and rank sites over night – they are not indebted to provide you with consistent traffic. Just look at latest sweeping changes made by Google – businesses literally went under as a result of being solely dependent on one primary source of visitors. 3. They sap your soul. There can be nothing more disheartening than seeing your ranking in search engines either fall from page 1 to page 99 or disappear completely. People can get caught up in a mesmerising dance with search engines constantly changing their site to pander to needs of search engines. Remember this – high ranking in search engines does not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors – it’s not, it’s lack of understanding of what it takes to convert current visitors into customers. Only worry about your search engine ranking if you’ve got all other elements of your business and your website as close to perfection as they can be.
|