The Number One Reason Most Websites Fail

Written by Michael Cheney, magnet4web.com (c)


Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. Forrepparttar purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.

Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understandrepparttar 124834 needs ofrepparttar 124835 people visiting them. But there is an underlying common reason for all these failings..

"A Website? Yeah - We Got One Of Those Three Years Ago" I guarantee you will have heard something similar to this statement before. Some people takerepparttar 124836 viewpoint that a website is something that gets done,repparttar 124837 box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems likerepparttar 124838 right thing to do. They don't have a better reason than that. The information they put onrepparttar 124839 website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo ofrepparttar 124840 offices. And that's it. The site goes live and they tickrepparttar 124841 box..

"The Internet Sucks - We Don't Get Any Business From It" That's what these people say three years after their brochure website went live. It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text acrossrepparttar 124842 top and an early 90s colour scheme. Why on earth haven't they got any business from it?! And this my friends, isrepparttar 124843 number one reason most websites fail -repparttar 124844 business owners treatrepparttar 124845 decision to get a website like it'srepparttar 124846 least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to!

4 Reasons You Need To Forget About Search Engines

Written by Michael Cheney, magnet4web.com (c)


Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up? Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up overrepparttar course of a year just by that niggling thought atrepparttar 124833 back of your mind “Am I onrepparttar 124834 first page?” – I bet it if you counted up allrepparttar 124835 times you did it you would be looking at hours. But are search engines really that important torepparttar 124836 success of your website? No, they’re not – here’s why..

1. They waste your time.

Admit it – you spend hours just seeing where inrepparttar 124837 rankings you appear when you could be spending that time improving your business, adding more great content to your website or following up on those sales leads.

2. They owe you nothing.

There is nothing more dangerous than your website’s traffic and hence your business’ revenue being dependent on one type of resource (i.e. search engine) or worse still one particular search engine. They can changerepparttar 124838 way they list and rank sites over night – they are not indebted to provide you with consistent traffic. Just look atrepparttar 124839 latest sweeping changes made by Google – businesses literally went under as a result of being solely dependent on one primary source of visitors.

3. They sap your soul.

There can be nothing more disheartening than seeing your ranking inrepparttar 124840 search engines either fall from page 1 to page 99 or disappear completely. People can get caught up in a mesmerising dance withrepparttar 124841 search engines constantly changing their site to pander torepparttar 124842 needs ofrepparttar 124843 search engines. Remember this – high ranking inrepparttar 124844 search engines does not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors – it’s not, it’s lack of understanding of what it takes to convertrepparttar 124845 current visitors into customers. Only worry about your search engine ranking if you’ve got all other elements of your business and your website as close to perfection as they can be.

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