It's scary how fast 'net commerce is growing, but what's even scarier is "entry requirements" of any online business. Quite simply, there aren't any!

Anyone with a computer connected to 'net can trade online. Anyone can hook up to a secure credit card processor and start accepting your hard earned cash. And even more importantly, anyone can run away with it.

This scary fact is what gnaws away at mind of a skeptical consumer, and without an element of trust established in their minds, they'll leave empty handed which will leave you, in turn, empty pocketed.

I've personally visited many sites where product looks like a real winner, but I haven't dared to part with my hard earned cash due to insecurity site offers. Don't make same mistake.. here's how:

1) GIVE FULL COMPANY CONTACT INFORMATION.

Devote a section of your website to "company information" and give a list of your main staff and who handles what. Give a telephone number, email address, mailing address, and full contact info. You could even include photographs and biographies of each team member.

It may not seem obvious what purpose of your mug shot is, but by doing so it brings globality of 'net much closer (i.e. they can actually "see" who they're dealing with) which helps add reassurance to customer. I've seen sales double with just this one tactic alone.

2) BUILD YOUR TRUST ON THE TRUST OF OTHERS

People may not initially trust you, but who they will trust are established organizations such as Better Business Bureau or i-Cop who's job it is to monitor activity and business practices of their members. By joining these, you have to conform to their standards and as a result, assure minds of your customers.

Here are a few sites to visit:

http://www.netcheck.com http://www.better-internet-bureau.org http://www.i-cop.org

Example: You can check out my personal profile and testimonials at:

http://netcheck.com/perfectbusiness.shtml

1) Go to http://www.macromedia.com/downloads for a free copy of Macromedia Flash Player 5.0

2) Then view these four flash presentations:

http://www.worldprofit.com/uhbp/

http://www.fightercombat.com

http://www.cashcomeseasy.com/flash.htm

http://www.tombrenneman.com/flash

3) Look carefully at your own website.

It's now time to dig into this article.

Marketing Is About Breaking Through The "Blase Barrier": Flash Does Just That

I've asked you to take a good long look at your own website at same time you're looking at some of hottest flash productions created by Worldprofit Design Services for a reason.

Because flash is so new, I know chances are that you don't currently have flash on your website. When flash didn't exist that didn't matter. Nobody had it. But now it most assuredly does matter. You see, flash has changed online marketing game altogether.

As a marketer, I have spent last 25 years of my life working to solve one essential problem: how to break through to prospects, getting them to sit up, take notice, and RESPOND!

That's all marketing is ever about. The objective never changes, but means constantly do.

Flash is now hottest way online of delivering a dramatic, enthralling, captivating, energizing and motivating client-centered message.

When you take a look at a standard, stationary, non-moving website and a site using flash, there's just no comparison. Flash blows old-time stationary site away.

Think for a minute.

Consider "fighter combat" illustration above.

What will move more people to fill out form and notify advertiser Air Combat Canada that they're interested in taking a wild ride through wide-blue yonder?

A non-moving site with information?

Or a flash site that picks you up, lifts you off your feet, and engages with your brain to generate a feeling of excitement and action?

There's just no comparison!

But, you say, I sell widgits that are just not as interesting as a 500-mile-per-hour jet flight with dogfight. Is flash for me?

You betcha!

Say you're selling garden tools. You'd think there was nothing less interesting in world than a shovel, a rake and a hoe, right?

Well, flash can take even most mundane instruments and turn them into an eye-catching, hearting-pounding experience.

Flash can make plants grow right before your eyes!

Can make garden tools become instruments that move world!

Can turn, in short, a garden-variety experience into IN YOUR FACE BENEFITS AND THRILLING ACTION!

Friend, no stationary site can do that. Period. Not possible!

Flash Is Composed Of Three Elements: Worldprofit Design Services Is The Master Of All Three

Flash is composed of three essential parts:

* copy * music * graphics.

Each one must work to produce desired results.

As you may know, I wrote many years ago a book which has become bible of copywriting. It's called "Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them.. NOW!" (Details at http://www.jeffreylant.com)

This book is based on revolutionary principle that everything you send to a prospect must be about that prospect... not about you.

I have now applied these principles to creation of flash presentations. Yes, I write many of them myself. (You can see more of my work at http://winnersworld.worldprofit.com)

The point is a flash presentation must be a customer-centered presentation. It must be about customer, appeal to customer, motivate customer to ACT NOW!

One big advantage of flash is that is gets people engaged, draws them into presentation and so effectively dissolves usual blase and customer barriers that prospect is more than happy do what you want: click here for more details, fill out this form providing you with all information you need about prospect, even BUY NOW!

Flash without cash copy is like an automobile without wheels: it just won't run. But flash with cash copy is like a projectile sent at speed of light: it's going to crash through prospect barriers and get that prospect to MOVE! (That's one reason why I wanted you to SEE some flash presentations before you read this article and to compare them your current non-flash, non-mobile, completely stationary and unmotivating site.)

-- Music

Did you listen to music in flash presentations I asked you to review? Maybe not consciously but your brain and body certainly felt it!

Flash music is a minor art form all its own. But to a marketer, someone in business of motivating people to act, it's most important.

The music, of course, must be allied to both images and words. It must do its bit to move prospect in desired direction: TO ACT NOW!

It needs to have a beat! Be pulsating! Energizing! Help catch prospect up in experience of what that prospect is watching... while never losing sight of ultimate objective: GETTING THAT PROSPECT TO ACT.